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Dec. 19, 2023

Aimee Rossini's Inspiring Journey: A Transformation in Health and Wellness Coaching

Insights into Chronic Disease Health Management: An Interview with Amiee Rossini

DJ Scoob hosts physical therapist and health and wellness coach, Amiee Rossini, on this edition of the 'Undiscovered Entrepreneur' podcast. Amiee Rossini shares her 11-year journey as a physical therapist and how she started her business, 'Camp Health and Wellness', targeted at people with chronic diseases. She explains her unique coaching program that enlightens people on their health conditions, guides them on intuitive lifestyle choices, and offers long-term implementation strategies to improve their quality of life. Rossini also shares her perspectives on building an audience, maintaining consistency, and niching down in the field of health and wellness. The session ends with Rossini offering insights into her future goals and how her services are distinct from other health and wellness coaches.

Skoobeliever of the week @cyndimacadam on TikToc

00:00 Introduction and Welcome

00:12 School Believer of the Week

00:41 Interview with Amy: Physical Therapist and Health Coach

01:01 Getting to Know Amy

02:00 Amy's Entrepreneurial Journey

04:28 The Importance of Understanding Medical Conditions

11:29 The Challenges of Building an Audience

14:10 The Role of a Business Coach

20:11 Defining Success as an Entrepreneur

22:19 Advice for Aspiring Entrepreneurs

23:05 The Importance of Consistency in Business

23:35 Dealing with Scammers in the Business World

24:12 The Challenges of Building Trust in Business

25:29 The Impact of Past Experiences on Business Relationships

26:09 Setting Yourself Apart in the Health and Wellness Industry

28:50 The Importance of Experience Over Knowledge in Business

30:17 The Reality of Chronic Diseases and Their Management

31:20 The Importance of Niche Specialization in Business

32:26 The Offer: A Unique Coaching Program for Chronic Disease Management

37:56 Setting Business Goals for the Next Six Months

43:31 The Journey to Pod Fest: A Goal for the New Year

46:30 The Launch of a New Segment: Undiscovered Advice

Mentioned in this episode:

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Transcript

Amy


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[00:00:00] Hello, school believers and welcome to another edition of the undiscovered entrepreneur. And it's me DJ. Scoob.



Coming at you on whatever device you happen to be listening on. Okay. So we're going to start off today right away with saying who my school believer of the week is. So my scuba liver of the week is. , Sidney McAdam and they are on. , Tik TOK. And I, I, this is spelled kind of where, so it's C Y N D I M C a D a M.



So you are my school believer of the week. I'm going to put your tick talk, , profile in the show notes. If anybody wants to see who this school believer actually is. All right. So today we're talking to Amy, you know, Amy is a physical therapist. But also a health and wellness coach. She helps people understand what's happening to them and their bodies when they're going through some kind of trauma. She owns the company, camp, health, and wellness. So let's listen [00:01:00] to Amy.



Salutations school believers. And we are here again with another. Brand spanking new entrepreneur today. We're here with Amy. Hi, Amy. How are you?



I'm doing great. How are you?



I am fantastic. Thank you for asking. Thank you so, so much for agreeing to be on the undiscovered entrepreneur.



I really appreciate you taking the time with us today. Sure. No problem. All right. So we're going to start you off here real quick with a very kind of semi serious question. Okay. You ready? Yeah. All right. Here we go. Are you a Scoob



believer? A hundred percent. Absolutely. All right. I love it. I love it.



Absolutely love it. Every time I hear it, I think of Scooby Doo. And when I was sending a, as a kid sitting on the couch and that was my brother's favorite TV show. And of course having an older brother, he was in charge of the remote. So I watched a lot of Scooby Doo and I loved it.



And so it makes me think of, you know, fond childhood memories. So.



You love it. [00:02:00] All right. Amy, just do me a favor and tell me a little bit about who you are and what your entrepreneur venture is and how long you've actually been doing it for. Okay.



Sure. Yeah. So, um, I am a physical therapist and a health and wellness coach.



I have been a physical therapist for a little over 11 years now, and the majority of that time has been spent in the home health industry about the last 7 or 7 years or so. But I did decide to start my own business for health and wellness coaching back at the beginning of the summer. You know, we're like, 6 months in pretty much.



And over the course of that six months, I've just been working on my program and just kind of building an audience and just really getting the idea of my business out there. It's, it's coming along and my business is camp health and wellness. Um, and it's essentially came up with the name because the letters are the first initial of the members of my [00:03:00] family.



My husband, Chris, my name is Amy, my son, Marcus, and my daughter, Piper. That is so



awesome. I love the way you integrate your family into part of your branding. That's kind of what I do too. My logo guys up here, my daughter actually made that for me and that's actually Scooby Doo as a pug, cause I couldn't use Scooby Doo like this.



Cause Warner brother owns Scooby Doo. And then she put a piano tie on him because I wear. Oh,



funny. There you go.



So I love the way we kind of integrate our own lives into our branding and things like that, because we are in charge of our own lives. Our lives are our own. So it's like, there ain't going to be nobody copying it because it's ours.



That's exactly right. Well, and your family and your life really has so much to do with everything that you're, that you go into and why you become an entrepreneur and. You know what the whole purpose of, doing all of this, it really is for me, at least anyway. So it's important for me that they be a part of it.



So. How old are your



kids? If you don't mind me asking,[00:04:00]



My son just turned six and my daughter is three.



Oh, just getting started. That's awesome.



Yeah. They're little ones. Yeah.



Um,



My son's 32. My daughter's 28 and my son just turned 17. So love it. Okay. So back to, back to what we're actually supposed to be talking about here.



Okay. All right. Cool. Um, what actually got you started in your business? What was the catalyst that set you off? I know you said you, you were in physical therapy for a while and doing that for 11 years, but what was the thing that said, Hey, let's do this. What does that, what was that



like? Well, so really, over the course of my career as a physical therapist, you know, I've kind of bounced around from a couple of different settings.



I've worked in a couple of different nursing homes, actually worked in the Kentucky state prison system for a while. And but the majority of it has been spent in the home health industry. [00:05:00] And over the course of the last 7 years, it's just kind of been a steady decline on how well a person is when they get out of the hospital and.



tHere are people are getting discharged when they are sicker and sicker, and they're coming home and having to figure it out on their own. And they still feel like crap. And, a lot of them are having to turn right around, go right back to the hospital. And I think that the straw that broke the camel's back for me.



Was walking in to do an evaluation with a lady back in February. Who had Parkinson's, she'd been diagnosed roughly 2 years prior to that. And, I was asking her about it a little bit and she tells me, you know, it's been about 2 years and then I'm like, okay, no problem. And I'm sitting there doing some of my documentation about things that need to be, you know, addressing with her and.



She says to me, [00:06:00] is Parkinson's. And I'm like, wait, what excuse me and I just, like, blew me out of the water. I was just like, you've got to be kidding me right now. You've had this diagnosis for over 2 years and you really don't even understand what it means to have this diagnosis. I mean, it's.



It's a complete disservice to the patient to for them to have absolutely no idea and no understanding of what is actually going on with them and, for no physician or any other medical provider to have actually sat down and explain to her in terms that she could understand what it, what Parkinson's was and what it meant to be, what it meant to have Parkinson's, what she was going to experience.



And so I ended up spending the next half an hour with her, really explaining, in layman terms, what is Parkinson's, what part of the brain does it affect, and what does that part of the brain do, therefore, you know, [00:07:00] kind of seeing what you're going to see in the body. And afterwards, she's just like, Oh my God, that's the best medical explanation I've ever had from anybody, ever.



And I'm just like, was super relieved that she finally actually got an understanding of her disease process. But I think that that really was the straw that broke the camel's back for me. I'm just like, something has got to give. These people are coming home, sicker and sicker. And, um, they, and no one in the medical profession, very few circumstances are there a case where your providers actually have time to sit there and explain something like that in depth.



But then, and also have the ability to do it in a way that you understand. So,



so then your business is basically taking over where they left off and answering those questions that they don't have time for to sit down and actually explain in, [00:08:00] uh, English, I guess you could say, because some of the, some of those terms are.



Even the word Parkinson's, it's still that's kind of a weird word and that kind of has.



Well, I mean, and the thing is that I think probably for this lady, what happened is that, the term Parkinson's it's, a relatively, recognizable, term, I guess, because of people like Michael J.



Box or whatever, you know, people know that that's a neurological disorder. That's about it. But I think that because so many people know that name, even though they don't understand the disease process, doctors just assume, oh, well, you know what it is. Everybody knows what it is, right? Well, and that's not really the case.



And, but I've also worked with patients who they just went in and had spinal surgery and they come home. They're like, yeah, I don't really know what they did. I'm like, excuse me, wait a minute. You let somebody cut on your back and you have no idea what they did to you. Why? Yeah yeah, it's, I mean, it's really kind of [00:09:00] sad how little information patients get from their providers really, but I mean, the, the, the way Medicare and insurance have.



The demands that they've put on providers pretty much has made it impossible for. For them in the clinical setting to be able to sit there and have those lengthy conversations like they need to. So



I gotta tell you, that's a good reason why to start your business and your coaching and what you do to get that information that people aren't too sure about.



I mean, that's huge. Yeah, exactly. All right. Well, thank you for doing that then because It sounds like it's really, you know, um, I don't know if you knew this or not, but I actually work in a hospital Okay.



No, I did not know that now.



It's evs. It's nothing fancy. I just take trash around all day, but I do go through Yeah, but I do go through that section in the hospital and I see all that actually happening And I'm, and a lot of times I'm wondering if these people actually know what's happening.



And a lot of the people that are in these are, are, these people are a little bit on [00:10:00] the older side, and I wonder if they actually understand what's happening. So it's up to you, people like you, for them to actually get a hold of, to be able to understand



what's going on. That's exactly right. Well, and for the most part, by and large, I'd say that 95 percent of them have the understanding, oh, I'm going to have surgery on my back.



That's it, you know, they go in, they think, okay, well, I'm having pain. I need to get rid of this pain. It's becoming debilitating. And the surgeon says that this is the only choice. So I'm going to have surgery on my back. What they're going to do to me, not a clue, but that's what I'm going to do. , their knowledge of what actually is going to happen is very limited.



And I think that really, if people knew, like, what the rehab was going to look like, and how they were going to feel after the fact, they may question whether they had, , the surgery in the first place. Sometimes you get to the point where there are no other options. You either have surgery, or you're in a wheelchair, but.[00:11:00]



You know, there are a lot of people that I have worked with that actually come out of surgery worse than before they went in and, , with a lot of complications. And so it's not always just an easy peasy. Go have surgery and you're fine kind of thing. So, yeah.



Well, thank you for what you do.



That's amazing. Yeah, no problem. All right. So_ _I know you're just getting started. I guess it's only been a few months where like you're talking about five or six months. So even though you're just getting started, uh, what kind of pitfalls or problems have you come across just getting started?



Um, I would say building an audience and making sure that you're getting eyes on your material and having You know, a really a wide plethora of.



Places to pull from, um, you know, [00:12:00] getting different eyes on your, on your content and actually just building, you know, that nurturing, um, you know, trying to make sure that your audience knows who you are, why you're doing what you're doing, and that you actually know what you're doing, you know, that they, that they are able to know, like, and trust you.



Um, and being able to do that and build that, and Get in front of enough eyes, you know, to, for people to see it, that actually need these services has been significantly more difficult than you would think it's, it takes a long time to build an audience for sure.



So it really is. This, this isn't a, this isn't a quick thing.



It's never really been a quick thing.



So, no, I mean, especially, you know, with a lot of, you know, my stuff now is through social media marketing and I have done some other things as well, but outside of that, but. You know, I started with a, [00:13:00] you know, a really a very small Facebook list of friends, you know, it was really just people I actually know and like family members and people I went to school with and, you know, things like that.



And I've gone from 200 friends on my list to. Nearly 2000 friends on my list in those six months. So it just takes a while to do it and get in front of, get in front of people. So



yeah, gathering an audience is probably one of the hardest things in an entrepreneur can actually come across, especially when they're just getting started.



Cause I mean, we live in a noisy world right now, even in social medias and everything else, no matter how many reels we put out, no matter how many things we put out there. We still need to, you know, try to be heard. We turn that megaphone on and, Hey, I'm here, you know, and that kind of thing. So I could see how that can be really, really rough to get around.



It is. And like you said, it is a very, very noisy environment. I mean, [00:14:00] and the problem is, is that you see so many things like people throwing things at you, you know, do my health and wellness, do this health and wellness, you know, whatever. I mean. Even if it's not that particular type of coaching, there's all kinds of business coaching and all kinds of things.



And you see these things and I mean, they're everywhere, you know? And I mean, even since I decided to start my business, I actually started my business, um, officially with having already done the research with, uh, on like doing, using a business coach. Um, because there was, I mean, I'd never done this before.



I really had no idea what I was doing. So. Um, you know, I actually started my business already having invested in a business coach and so, you know, kind of hit the ground running with that and to make sure that I got things off on the right foot and knew what to do and how to do it. Even though that's what I did, it still takes [00:15:00] time to build that.



So,



yeah, it could be overwhelming. It could be really overwhelming what you have to do, especially when you're first starting to get out. Cause you have no idea what's going on. It's good that you, it's good to get some help though. I mean, it's, it's really an investment to get somebody out there to, to help you kind of at least show you a direction to you.



Otherwise you're just all over



the place. Exactly. No, 100 percent for sure. No, I mean, I don't think that I would be anywhere remotely close to where I am right now. Had I not done that, you know, and investing in yourself and your business and in your health for that matter. You know, I mean, all of those things are.



Important to be able to actually get any kind of results that you're looking for. So the problem is that most people aren't willing to, to make those investments. So,



yeah, I agree. Uh, willing and sometimes able to, I mean, sometimes business coaches can be a little bit pricey, but like I said before, it's definitely an [00:16:00] investment in yourself.



It's not just money that you're giving up to, to hand somebody to say, here, show me how to do it. It's right. Show me how to do it so I can succeed in what I'm doing. So in essence, it's an investment more than anything else.



Exactly, exactly. Well, and the business coach that I've worked with, I mean, she said something that I think is like a hundred percent accurate.



It's that, yes, it costs something to work with a coach, whether it's a business coach or a health and wellness coach or. You know, a wealth management or money management coach or whoever it is. You're looking at, yes, it costs something to work with them. But what is it going to cost you not to work with them in the long run?



So, you know, for her, uh, her, , line of work with the business coach, , it's going to cost me time, probably more money, , or lack of income really, . In the long run, because it's going to take me that much longer to do it without knowing all these things up front. For health and wellness, it costs a [00:17:00] person, , more money and medical expenses or more time of missing out on family or friend activities or being able to enjoy things that they like to be able to do that they're not able to do.



There is a significant cost to not invest in yourself and to not do. The work to actually feel better and. And, , get a control on, of your health for sure.



Well, you could look back and say, okay, this is what my life would be with this help. And this is what my life would be without that help and see which one, which way you really want to go.



Exactly. Exactly. And people just really don't think about it that way. They think, Oh my God, , that's 5, 000. I'm not doing that. You know? Yeah. And when I saw the price tag on my business coach, I was like, Oh my, that's a lot. But. I have after having worked with her already for, , 5 months, I 100 percent believe that she was worth every [00:18:00] penny.



And still is. Good.



Y'all keep that in mind when I talk about my business coaching. Okay. School believers. Thank you very much. All right. as you go along, I mean, we talked a little bit about this, but do you have any influences or people that you follow or like, I don't know, mentors or anything like that?



I mean, we talked about your business coach a little bit and that's cool. Is there anybody else in your life that possibly that kind of pushed you along a little bit?



Um, I think that, um, honestly, my patients that I've worked with have really been a lot of my motivating factor to really keep going. , but my business coach has definitely been, um, a significant assistance in, in moving and keeping that motivation and, uh, and being able to move forward and just kind of.



Figuring out, you know, what's the next step [00:19:00] and and working with my patients, you know, it's like, okay, well, what are they struggling with? What are you know? What are they? What do they need? Um, in order to be able to, to do better and get better and not have to struggle so much. So, yeah, because I am still working as the physical therapist as well.



So,



oh, okay. That's cool. That's a good way to get the word out too. Is that, Hey, by the way, you know, but,



but, um, if you don't, I don't know if it's okay with you, but who is your, uh, who's your, um, who's your coach? Can they,



can, uh, her name is Nicole Spencer. She owns, um, authentic conversion is the name of her business.



Awesome. I think what we'll do is put her, uh, information of the show notes in case anybody wants to get ahold of



her.



Yeah, for sure. Absolutely. Um, if they do absolutely let them, um, they can also reach out to me and I can get her information to you as well. And, um, I think that you might get a discount if [00:20:00] I refer you to her. Ooh, that's always nice. Yeah. I think they get a discount if. I refer them to her. So



awesome. Yeah.



All right. So this is actually one of my most favorite questions because I always get this a little bit different for everybody that I talk to. And that's why this really excites me. But as an entrepreneur, when will you know you've made it? When will you know if you've gotten to that plateau? Like this is exactly where I'm looking to be.



This is why I wanted to be here. What's that look like to you, Amy?



Um, I would say. Consistency with bringing new people into my program, um, and being able to breathe breathing. It is very stressful. You know, it's very stressful starting a business and. Um, to to not feel like I'm drowning my family along with me.



You know what I mean? So I'd say that, you know, [00:21:00] the consistency with bringing people into my program and and having. A little bit more freedom to be able to, you know, take a little extra time to spend an afternoon doing something special with my kids or, um, you know, something like that to have a little bit of less stress



and spend time with your family.



It sounds like, I mean, it sounds like to me, your family's really important to you, obviously.



They are very much so. All



right. Well, that's, that's definitely good goals to have. And when you get to that final point where you don't have to worry about money so much, you don't have to stress out about anything so much.



And you know, you got income coming in with that's, you know, just like you said, a lot less stressful. For sure.



Good goals. I'm sure at that point there will be new stressors, but you know, I'm not there yet. So



there's always, as long as you keep going, there's always going to be something in there, but you know what we do with that information and what we do with those [00:22:00] stresses is what makes us who we are.



That's right. Exactly. And I am too stubborn to fail. So, okay.



I think we all are in one way, shape or form. Yeah.



Right.



All right. I like this question because it kind of, kind of points things out where you are around other people. So if you were to meet someone that wanted to have a similar entrepreneur adventure as you, what kind of steps would you have them take?



What kind of advice would you give them?



Um, I would say just make sure that they are consistent. Um, being consistent and making sure that your audience knows that you're going to be there, that they can count on you to be there and that you're not just going to, you know, disappear off the planet for, you know, days at a time and, you know, [00:23:00] leave them hanging for sure.



The consistency. Is the biggest thing.



Yeah. Consistency is very important. You want to be there every time they expect you to be there. Because if you're not there, you lose trust really, really quickly.



Right. It takes forever to build it. You can lose it in like three seconds. Oh



yeah. It's amazing how that works sometimes.



I know. Right. But yeah. Really unfortunate, but



that's just the way it is. Yeah. Especially when dealing with people, you have no idea who they are, you know, you kind of have to. Exactly,



exactly. Well, and then there are so many scammers and things out there these days. I mean, it is unreal how many people I have had asked me if I would like to invest in cryptocurrency within half of a second of being like, Hey, how's it going?



You know, do you want to, you want to give me some of your money? No, I don't. Thank you. You know, I mean, that's just not how you should do business. You know, I mean, and [00:24:00] So even if some of those people are legitimate, you have no idea that they're legitimate because that's the way they present themselves.



And that's just not good either.



Yeah, exactly. Exactly. And you know, it takes a lot of time to, for us to build up that trust, just to have somebody else go in there and crush it just because they're doing something different than we are, but they're not actually showing up the way they say they are.



Exactly. Well, and the problem is too, that, you know, because the, you know, social media world is so noisy and that there are so many. You know, people out there trying to, you know, build their businesses, no matter what it's for, whether they're selling products or doing coaching or, you know, whatever it is, investments or anything, you know, there are so many people doing that stuff.



And, and there are so many scammers that nobody has any trust in anymore, like straight out the bat. Like it doesn't matter, you know, they will just like. You know, totally ignore you [00:25:00] block you or whatever if there isn't even a hint of any of that, you know, like, right away. And so it doesn't even matter before they even know what who you are, what you do.



They may very well benefit from who you are and what you do, but they've decided. Nope, not doing that before you. They even before they even get there. , they end up missing out on a lot of things because, , they're People are so very cautious and, you know, nip it in the bud so quickly.



Yeah.



It's rough too. Cause I was like, I just want to help you. I genuinely want to help you. And they're not accepting because , of, , past experiences or anything like that. You're like, Oh, please, ,



I actually want to do something for you. Just let me.



All right. All right. That's awesome.



Thank you. When you're hoarse to water, you can't make them drink.



Right. Yeah. That's exactly right. That's exactly right. All right. Let's say for example, if I was looking for services like yours, [00:26:00] but there's two other people that has that charges the same amount of money has a similar experience. What would you actually set you apart from these other two



people?



Um, so I think that there's a few things that set me apart from other health and wellness coaches. Um, I think that the 1st, 1 is the fact that I actually do have a history of being a medical professional, whereas, you know, a lot of, like, the health coaching programs you see there, um, from people who are, you know, personal trainers for a living or whatever, or maybe a nutritionist or something like that, but they.



You know, they've always been like in the gym, you know, kind of arena and they pull, you know, from their knowledge of that to, you know, work with people with for a weight loss or, you know, things like that. Whereas what I actually focus on having been a medical professional, I'm actually focusing focusing.



I do. Obviously we talk about attrition and we talk about [00:27:00] physical activity, of course, because I'm PT, but. I focus on the actual disease process as well, and what the actual disease process is doing to your body and why. It does that, so you actually get more of a knowledge of what actually is happening to you.



Um, then just, you know, the surface, oh, of course you need to eat right and exercise. Right, but why what is all what is happening and how are all these moving parts related, you know, and. Another thing that I feel like also sets me apart is that I have built this entire program completely from scratch.



And, um, you know, design the entire thing on my own from the ground up. Whereas there are a lot of programs out there that people have purchased and with the license to be able to rebrand. So it's just a cookie cutter. They're just putting their name on it and selling it [00:28:00] as their own. Um, and that is not what my program is completely unique and totally from scratch, nothing prefabricated.



That's important too. I mean, you could get a cookie that's homemade that you made yourself from scratch, or you can get one from, from a grocery store. That's in a package. They're both chocolate chip cookies, but one's definitely going to be a lot better than the other,



right? Exactly.



And I think that's, that's kind of the way I'm thinking about you because you started this from the ground up.



This was your thing. This was your baby from the very beginning. And it's, when you purchase something like that and just kind of go into it, it's not the same experience. I mean, they didn't have the knowledge, but at the same time they don't because they don't have the experience. There's a difference between knowledge and experience.



There really



is. There is. There is. Absolutely.



I mean, you can get knowledge from a book. But you can [00:29:00] get experience from somebody that's actually lived and worked and did the actual footwork to get to where they are.



That's right. Well, because that's the thing, you know, just because, you know, what a textbook says should be the case, not everything is textbook perfect.



And quite frequently, it's not textbook perfect. And there are a lot of cases where, well, this is the general symptoms, but there are lots of people who, , vary one direction or the other from that general midpoint of, , a big spectrum of what they, what they're experiencing and being able to kind of take that and fly with it and know how to move beyond that.



Instead of just that, , textbook perfect situation is important as well.



Well, that, that perfect textbook situation doesn't always happen that way. It's exactly right. So you need to have the wherewithal and the know it all to be able to. [00:30:00] And to be able to say, this is actually what's going on. Even though the book says this, this is real life.



This is what's actually happening in front of me. So to be able to have that distinction is, is really important.



Yeah, absolutely. Well, and I mean, there's a lot of cases like that. I'm actually a case of that. You know, I've had hypothyroidism since I was diagnosed with it when I was 16 years old. So over 20 years ago and.



Generally speaking, people with hyperthyroidism are like based on the textbook supposed to have a difficulty with weight loss and, you know, supposed to be, you know, more heavy set and, you know, all these things. Okay. Well, when I was in high school, I ate macaroon, um, donuts and mashed potatoes for lunch one day because I literally could not gain weight now.



I would not do that now. But, you know, at 16 years old, I a six pack of the little corn Uh, chocolate gem donuts [00:31:00] and a bowl of mashed potatoes because I had nothing else sounded good in the lunchroom. But that's what I had for lunch. I graduated high school at 106 pounds.



Sounds like you had the opposite effect of what should have happened.



Right. Exactly. That's not what the textbook says should be happening to me.



Huh. That's interesting. Well, now the other thing too is, , you've got the ability to niche down to something that's important. A lot of these other people that you're talking about. Yeah. They'll try to get into the same field as you.



That's not really their niche though, because they're coming from a different area, different places and nutrition and things like that, and having that niche for yourself, because that's your specialty area is, is important to have. Exactly. All right. Awesome. That's so great. Thank you for that amazing answer.



All right. [00:32:00] This is one of my favorite questions, but I did steal it from another podcast. So sorry, everybody. Uh, what is the one question that I did not ask? Everybody has one question. They're always prepared for it, but I never remembered, or it can never get around to asking that perfect question that you had an answer for already.



So, I mean, what is that question? I didn't ask you.



Um, I would say, you know, um, probably what is my offer? We're pretty much everybody else I have ever done an interview with has asked me any questions about my business is exactly what, what am I offering? So



sure. Okay, let's do it. Why I don't mind doing that.



So Amy, what is your offer?



So I have a coaching program designed specifically for people with chronic diseases to transform their health management. So that they can maximize their quality of life and spend [00:33:00] less energy on medical care in 12 weeks. And in order to do that, you do need to have 3 things.



At the 1st of which is health literacy, and you need to actually understand your chronic condition. You know, health literacy is very strongly connected to a person's ability to. Participate in disease management and successfully caring for themselves. And if you don't understand your disease process or the health information that you're being given, then you are significantly more likely to end up in the hospital or the emergency room or develop additional chronic diseases, um, or actually even premature death, uh, sadly, um, but, you know, knowing what your actual disease processes goes a huge long way.



The 2nd thing is intuitive lifestyle choices. You actually need to learn all the different components of your life and how all of those [00:34:00] affect your overall health and from what you eat to your level of physical activity to your mental health and your mindset stress management. And when you're looking to make a meaningful change, it's important to know where to start, how to progress forward and how each of your choices on a daily basis are going.



To influence that and understanding how each element of your life influences other components as well and making choices that take each of those multiple areas into consideration is going to end up having a greater impact on your overall results. And then the 3rd thing is long term implementation and being able to take what you've learned and to continue to implement it moving forward.



And so that, you know, if. You're not doing that that I mean, that's a major key factor in whether or not you're going to end up being successful managing your health moving forward. And over the course of the long run. And it'll be important to [00:35:00] understand each of the strategies that you are able to utilize on a daily basis.



That is going to ultimately allow you to maintain more stability with your health condition and be able to have a higher quality of life. And, you know, the daily choices and the activities that you are. That you're doing. Are going to end up decreasing your need for as many doctor's appointments, emergency room visits, hospitalizations, and possibly even reduce your need for some of your medication.



And all of these things combined end up resulting in you feeling better. Maximizing your quality of life and end up also resulting in less time, money and energy spent on medical care in the long run. The program works because it is a unique combination of the education, the lifestyle and the mind management that are all based around my unique background and experience as a physical therapist, you know, working with patients actually in their homes, [00:36:00] seeing firsthand the, the.



Struggles that they're dealing with at home, you know, while they're managing, you know, multiple multitude of different chronic diseases. And if my program is different from anything else, you'll get from a different medical provider. That you've ever worked with, because actually provides you with in depth explanation of your disease process.



But in layman's terms that are much easier to understand, and it gives you the opportunity also to ask as many questions as you have and gives you plenty of time devoted specifically to you without feeling rushed and, you know, unlike any other health coaching, you might receive in a doctor's office, you know, they're still under a major time crunch.



You know, it's just created the way the medical field is really created an assembly line type of nature to medical care these days. So they're still under that time crunch and they've got to get you in and out so that they can get to the next person as well. And [00:37:00] this program allows you to move at your own pace over the course of the 12 weeks on your own time from the comfort of your own home.



Ask as many questions as you need to, you know, with more of an on demand nature. You're able to ask a question any time of day and, you know, be able to, you know, not have to wait hours and hours or days or weeks before your next doctor's appointment. Before you're going to get an answer to those questions and actually able to spend more time in areas that you're struggling with while being able to move more quickly through things that maybe are a little bit easier for you all without having to spend hours in a doctor's office.



Yay.



Very good. Very good. That's awesome. A lot of great stuff. Yeah. All right. That's awesome. All right. What I like to do with all my guests is [00:38:00] to get a six month goal. Yourself and your business. So where do you see yourself in your business in the next six months, Amy?



Um, six months from now, I am hopeful to have officially graduated several people from my 12 week program and, uh, hopefully have progressed them into a, you know, like a tier three kind of offer, um, so that they can continue to work with me if they like.



Um, And, um, you know, can consistently bring new people into my program on a weekly basis. Give me a number. There is no number. No, there really isn't. I mean, it would be nice to hit 10, 000 a month. That's probably it. 10, 000 a month.



There you go. So what I like to do with you, Amy, excuse me. I'd like to do with you then is in six months.



I'd like to follow up with you [00:39:00] again. Sure. Have another episode just like this and to see if you've actually hit that goal. Is that okay? Yeah, absolutely. All right. Well, where did that come from? Yay. Editing. Wow. Okay. There it is. That's back. All right. So yeah, we'll do that. I like to have it back on in six months and we'll see if you've hit that.



Okay. Yeah, absolutely. All right, Amy, this is your time to shine. This is the time where you just kind of give us an idea of of your business. You actually did a lot of that just a few minutes ago, but kind of give us a short, short version, just in case of, you know, how we get ahold of you and what you actually do.



Absolutely. So I have a coaching program designed specifically for people with chronic diseases, a whole multitude of chronic diseases. It doesn't have to be just diabetes or heart disease. It can be either of those, COPD, Parkinson's. Kidney disease, just plain obesity. [00:40:00] You know, it doesn't matter. You know, what's your chronic diseases?



Any of those for fine? Um, and the program is designed to help you transform your health management so that you can maximize your quality of life and spend less time, money and energy on medical care in the long run. And 12 weeks. And, um, you know, we kind of go through a whole multitude of different topics.



Of course, you know, we do talk about physical activity and we do talk about nutrition. Like I said, we go into more specifics of your actual disease process. We go into a whole lot of other things and, you know, kind of how you're going to get, you know, through with the health literacy, how to make those right lifestyle choices and how to get to the point where you're able to, um, successfully have.



Long term implementation of all of the things we talk about. Awesome.



And how do we get ahold of you, [00:41:00] Amy?



So you can find me on Facebook. Um, Amy Rossini, um, you can friend me or, um, you can also find my business page, which is camp health and wellness. And then I also have a private Facebook group you could request to join as well, which is camp health and wellness, better chronic disease management.



If you find me via my profile, though, you'll be able to get the links to both my business page as well as the group too. I'm also an Instagram camp health and wellness as well there. And you actually can find me on, um, send me a message as well on, um. On Google as well. Let me get you the number for that.



502 208



5879 and you can call me there and leave the voicemail or you can text me there as well. And again, that number is 502 208 [00:42:00] 5879.



All right. Fantastic. All that's actually going to be in the show notes, school believers.. So will anybody wants to get a hold of you and not didn't, you know, didn't have a pen and paper handy. You can look into the show notes. I got you covered. No worries to click on all the good stuff there.



Uh, the. Guest profiles are on my website. Okay. Amy, thank you so, so much for coming on the undiscovered entrepreneur. It's an absolute pleasure to have you.



Absolutely. Thank you so much. I



appreciate it. All right. All right. School believers. Stay tuned for the wrap up. Thank you very much. You all have a great evening.



Goodbye. All



right. School believers. That was Amy. That was such a great interview. I had a just blast talking to Amy and she had a lot of great information about her field and what she's doing. And you know, it's nice for us to actually talk about a couple other things like gathering an audience and consistency [00:43:00] and.



A lot of that stuff could be overwhelming sometimes. So we got to understand that it's, it's just part of the process and what we do as entrepreneurs, um, being able to niche down into something that's really kind of your specialty in your field. That would actually set you apart from everybody else.



That's just kind of getting in there just to get in there. You have the, you have the capability to be that different person



Okay. With that being said, we're going to go on to what's coming happening to me lately. So a lot of stuff has been happening to me lately, especially over the last couple of weeks. so believe it or not, I actually got a ticket to pod Fest. I, if we've been listening up to this point, you understand that pod Fest has been really big to me to get to pod Fest this year on I actually received. A ticket from none other than Heather Wolf now, I don't know if you know who she is or not.



And we will be hearing Heather in a later program. I interviewed her for my experience, entrepreneur. [00:44:00] After I actually talked to her. I realized that she is one of the speakers that's going to be at pod Fest and she had the capability of giving me a ticket. So I now have a ticket. To pod Fest. So I need to find my way there and a place to stay while on there. We are one step closer to gaining a pod Fest.



I want to take you all with me. If I, when I go, I'm not going to say F when I go, you're all coming with me. Just so you know, ahead of time. So we are really, really close to getting to pod Fest. So at this point too, at the time of this recording, we're getting to the lighter end of December, which means the beginning of the year is coming up.



So what I like to do a real quick here is talk to you about few goals that I have for myself at the beginning of the new year. So goal number one, I'm actually going to start life speaking, uh, on. Facebook live. Uh, wherever there is lives, I'm going to be there or at least try to be there on a couple of them at the same time. Talking about different types of subjects [00:45:00] and starting your entrepreneurial adventure, different mindsets, different thinkings fears. Uh, Failures, how to deal with failures, things of that nature.



These are all going to be speaking engagements. I'm making for myself for you. The new entrepreneurs that are out there listening and watching my podcast and my YouTube. So this is all for you guys. Also pod Fest. I'm just going to run it through real quick.



Again, it is a goal of mine to make it to pot. Fat's coming up this year in January. I need help. Please help me if you can. Uh, anything to support. If you need some work done, whatever it needs, whatever I need to do to actually make it to pod Fest is what I'm going to do. It's one of my biggest goals for this next year, coming up. Also, I'm still working on the entrepreneur and a box that has not been set aside.



I am still currently working on it now. I'm also working on some new giveaways, uh, free information, prizes, whatever it has to be, that I'm [00:46:00] working to help you get across your start line. All of these free giveaways will be available to you over the next year. So stay tuned, subscribe, whatever you want to do to keep informed about what these giveaways are going to be. Also I, at the beginning of the year in January, I will be doing a three-part series of experienced entrepreneurs.



I always look forward to these because I always find some fantastic information through the experienced entrepreneurs.



So keep an eye out for those that are coming up here real soon. And lastly, I'd like to go over my new segment. That's coming up, starting on the fifth.



January 5th, we have a new segment called undiscovered advice. Quick advice from five different entrepreneurs. , it's going to be great if you want to skip all the talking and just get to the really good stuff, the stuff that you need to learn from. Then undiscovered advice is the place for you. So look out for that. All right, everybody.



Thank you, everybody for another great podcast. And I'm looking forward to serving you and the next podcast, which is going to be coaching [00:47:00] art. Thank you. Goodbye. E.




Aimee Rossini, PT, DPT, CPTProfile Photo

Aimee Rossini, PT, DPT, CPT

Health and Wellness Coach

My name is Aimee Rossini. I'm a physical therapist, and a health and wellness coach! I have a coaching program designed to help people with chronic diseases transform their health management so they can maximize their quality of life and spend less energy on medical care in 12 weeks.

I got my Bachelor’s degree from the University of Kentucky in Chemistry. I then moved into the PT program at UK where I completed my Doctorate in Physical Therapy. I have been a PT for 11 years with the last 7 years spent in the home health industry working with hundreds of clients with a wide variety of chronic diseases.

As a health coach, my goal is to support and guide my clients in areas such as nutrition, fitness, stress management, and overall well-being. I believe in a holistic approach that considers not only physical health but also mental and emotional well-being. Together, we explore personalized strategies and create an action plan that fits seamlessly into each individual’s lifestyle, helping them achieve their health goals while finding balance and joy along the way.