Episodes

Did you like the episode? Send me a text and let me know!! 85% of people working in marketing secretly feel like total frauds. And if you hate self-promotion, feel like an imposter, or physically recoil at the idea of posting “buy my thing” content — you are not broken. You are in the overwhelming majority. In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette tackle a listener’s question from tuepodcast.net/askpi: “How do I market my product if I absolutely hate self...

Did you like the episode? Send me a text and let me know!! What If It Works? Chief Presentation Strategist Patti Schutte on Self-Sabotage, the Noise Trap & Building a Business One Yes at a Time She started with a math degree, became a top teacher, built a direct marketing career in the top 2% of her organization, spent 15 years as a presenter manager in corporate America, and one day answered a phone call from a friend that accidentally launched a business. Patti Schutte didn't decide to become ...

Did you like the episode? Send me a text and let me know!! Every founder hits the moment where they have to ask the hardest question in business: do I keep going, or do I change course? Make the wrong call in either direction and you burn your runway, your team, your customer relationships, or all three. In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette answer a listener's direct question from tuepodcast.net/askpi: "How do I know when to pivot versus double down on...

Did you like the episode? Send me a text and let me know!! September 11th happened. Jeff Shafritz got downsized from his director of franchise development role three weeks later. His son had just been born. He was in a new city. And instead of looking for another job, he jumped into franchising — and has never looked back. In this episode of Undiscovered Entrepreneur: Get Across the Start Line, Jeff Shafritz — 30-year franchising veteran and franchise consultant — joins Skoob for a practical, ...

Did you like the episode? Send me a text and let me know!! One founder sits at their desk after launch — one upvote. Another founder crashes their servers with 20,000 visitors in a single day. The product quality? Nearly identical. The difference? Everything about how they executed the launch. In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette deliver a rapid-fire, no-fluff masterclass on the three most powerful — and most unforgiving — launch platforms on the inte...

Did you like the episode? Send me a text and let me know!! He was a millionaire by 24. He spent 27 years as an executive in cybersecurity — traveling the world, closing deals, chasing quotas and high achievers clubs. And it almost killed him. Not metaphorically. He had cancer. He battled alcoholism. He lost himself so completely in an identity built for someone else that he didn't know who he was anymore. Then he asked for help. And everything changed. In this episode of Undiscovered Entrepre...

Did you like the episode? Send me a text and let me know!! Inbound leads close at 14.6%. Outbound closes at 1.7%. If you're still relying on cold outreach to fill your pipeline, you're working eight times harder for a fraction of the results. In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette answer a listener's question from tuepodcast.net/askpi: how do I build a personal brand on LinkedIn or X to generate inbound leads? The answer is a complete 2026 blueprint — ...

Did you like the episode? Send me a text and let me know!! Lizzie spent 15 years mastering the American Songbook. She was a dedicated New York City jazz vocalist steeped in Coltrane, Miles Davis, Cole Porter, and Gershwin. And then she started hearing original melodies in meditation and dreams — and she followed them. Now she's releasing her second all-original album, heading to Carnegie Hall, and more authentically herself than she has ever been. In this episode of Undiscovered Entrepreneur: ...

Did you like the episode? Send me a text and let me know!! In the late 1980s, a tiny startup called Qualcomm kept losing massive trucking contracts — not to better technology, not to a cheaper product, but to something that didn't even exist. Their competitor was selling a promise, a delay, a ghost. And Qualcomm almost died for it. In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette answer a listener's ultimate founder anxiety question from tuepodcast.net/askpi: "Ho...

Did you like the episode? Send me a text and let me know!! A frontline worker broke into tears on a call with David Dean. She was afraid she wouldn't have a job in a year. That moment became the spark for a book — and for one of the most grounded, compassionate conversations about AI and human value in the workplace you'll ever hear. In this episode of Undiscovered Entrepreneur: Get Across the Start Line, David Dean — author of An Inbox Between Us and self-described Business AI Realist — joins...

Did you like the episode? Send me a text and let me know!! You have the expertise. You have the content. You're doing free coaching calls, running an alpha app on a tip jar, and sitting on years of teaching materials nobody is paying you for. How do you turn all of that into real, recurring income — without risking the paycheck that keeps the lights on? In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette answer a listener's layered, real-world question from tuepodca...

Did you like the episode? Send me a text and let me know!! At 20 years old, Todd Kuhn signed a $100,000-per-year commercial lease with no loans, no outside money, and no formal business experience — just a Pilates-teaching girlfriend, a handful of community hall classes, and a gut feeling that there was a market. What came next was a business built class by class, location by location, all the way to an international product operation now expanding across the United States. In this episode of U...

Did you like the episode? Send me a text and let me know!! One Reddit user sent 464,000 cold emails in a single year — and figured out exactly what made people reply. A lowercase subject line with no punctuation hit a 90% open rate. A permissionless value DM on X returned a 40% response rate. And asking for a 15-minute call? Converted at a devastating 0.8%. In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette answer a listener's question from tuepodcast.net/askpi: "H...

Did you like the episode? Send me a text and let me know!! Episode Title: The Skill Nobody Teaches You: Unlearning, Failing Forward & Building Brain Digits Episode Summary: What happens when an entrepreneur from Beirut, Lebanon starts a digital agency in 2011 — when Facebook was three years old and mobile websites were a novelty — and then bootstraps his way through banking crises, regional conflict, and the AI revolution to build a company now operating across the GCC? You get Jack Jendo, fou...

Did you like the episode? Send me a text and let me know!! No Money, No Problem: The Step-by-Step Framework for Finding a Technical Co-Founder Using Validation Episode Summary: You have the idea. You have the drive. You have absolutely zero cash for salaries. So how do you find the brilliant technical partner who can actually build the thing — and convince them to join you? In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette tackle one of the most dangerous and hi...

Did you like the episode? Send me a text and let me know!! You Must Decide Who You Are | Alison Godfrey on Authentic Leadership & Entrepreneurship | Undiscovered Entrepreneur Episode Summary: What does it take to jump off a cliff — professionally, financially, and personally — when you have no idea what you're doing? Alison Godfrey did exactly that. She left corporate when it crossed her values line, imported a product from Finland before she knew what a letter of credit was, sat in Bill Gates'...

Did you like the episode? Send me a text and let me know!! Protecting Your Assets with an LLC: What Every Entrepreneur Must Know | Pi & Piette 2.0 | Business Conversations Episode Summary: You started a side hustle. You're making real money. And you have absolutely no idea that one lawsuit could force you to sell your house to pay the bill. In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette answer a listener's brilliantly direct question — "When do I legally ...

Did you like the episode? Send me a text and let me know!! The Game of 10: Silence Your Ego & Unlock Your True Potential | Steve Barton | Undiscovered Entrepreneur Episode Summary: What if the only thing standing between you and the business you want is the story your ego keeps telling you? In this episode of Undiscovered Entrepreneur: Get Across the Start Line, Skoob sits down with Steve Barton — life coach, entrepreneur, and creator of the patented Game of 10 framework — for one of the most p...

Did you like the episode? Send me a text and let me know!! Productized Services: The Hourly Trap Debunked | Pi & Piette 2.0 | Business Conversations Episode Summary: Is charging by the hour slowly killing your business before it even starts? In this episode of Business Conversations with Pi and Piette 2.0, AI voices PI and Piette tackle one of the most critical decisions every founder faces: should you charge hourly or package your skills into a productized service from day one? Spoiler — the d...

Did you like the episode? Send me a text and let me know!! Defeat Your Business Monsters with Paul Pape | Undiscovered Entrepreneur** Episode Summary: What if the secret to building a profitable creative business was hidden inside a game of Dungeons & Dragons? In this episode, entrepreneur, fabricator, and "Santa For Nerds" Paul Pape shares how he turned 20 years of custom creative work — including projects for Disney, Universal, and Nickelodeon — into a revolutionary business consulting ...

Did you like the episode? Send me a text and let me know!! How to Scale From 0 to 100 Customers: The Startup Distribution Guide The Zero-to-One Blueprint: How Startups Find Their First 100 Users Episode Description In this episode of Business Conversations with Pi and PIET 2.0, Scoob, Pi, and PIET tackle the ultimate "Zero-to-One" startup hurdle: Where and how do I find my very first 10 to 100 customers when I have zero brand awareness, no marketing budget, and an imperfect prototype? Pulling...

Did you like the episode? Send me a text and let me know!! How Fear, Failure & a Cleaning Company Changed Everything | Todd Krause | Undiscovered Entrepreneur Episode: Get Across the Start Line Guest: Todd Krause, Founder of Silver Sun Consulting Topics: Entrepreneurship, Fear of Failure, Starting a Business, Workplace Culture, Public Speaking, Sales Mindset Episode Summary Todd Krause — entrepreneur, TEDx speaker, and founder of Silver Sun Consulting — shares his raw, honest journey from hed...

Did you like the episode? Send me a text and let me know!! Don’t Quit Your Job Yet: 3 Financial Pillars for a Stable Side Hustle Transition Is Your Side Hustle Ready? The Mathematical Exit Strategy Have you hit the "Tuesday Afternoon" breaking point? When the office fluorescent lights feel like an anvil and your side hustle is the only thing keeping you sane, it's tempting to jump. But jumping without a net isn't brave—it’s reckless. In this deep dive, Scoob, Pi, and Piette 2.0 deconstruct ...

Did you like the episode? Send me a text and let me know!! What Happens When You Walk Out of Your Job on Friday With $5,000 and Start a Business by Monday What does it actually take to build a business from nothing when everything falls apart around you? In this episode of The Undiscovered Entrepreneur, host Skoob sits down with serial entrepreneur and somatic healing expert Hannah Dalby to talk about the real unfiltered journey from selling handmade bracelets at age eight to running an...