Gordon Firemark

Gordon Firemark

[00:00:00] This is an undiscovered legacy production and prod member of Pod Nation Media Network.

Hello SC Believers and welcome to episode number one 12 of the Undiscovered Entrepreneur, and it's me SC coming at you, whatever device you happen to be listening on. Okay, just real quick, I have a really kind of excited announcement. I have something that I've put together and I'm gonna make the official announcement on my next podcast, but I want you to know that I've been working on something really hard and it's coming out.

On my next podcast, so stay tuned for that. Alright, so today's entrepreneur is a really, really good friend of mine. We've been friend for a couple years and I'm so glad to have him on the podcast. Gordon Fire Mark now, Gordon Fire. Mark is a digital creative lawyer. , He has lots of great experiences in the laws that we kind of don't think about in the very beginning of our entrepreneur adventure.

And things we really do need to keep in mind [00:01:00] legally when we're just getting started. Now, in this podcast, we're gonna learn the critical legal mistakes that could kill your business. Gordon Shear's real horror stories of his practice, including a podcaster who lost his trademark after 15 years because He waited too long to protect his brilliant brand name.

Don't let this be you. Listen to this and you'll know how to prevent that. Discover the prenup business strategy that saves partnerships.

Find out why most business partnerships fail and how Gordon's proven framework protects co-founders from costly legal battles that can destroy both friendships and companies overnight. And we get the inside scoop on intellectual property. Gold mines understanding how our creative content. Customer lists and business processes could be worth millions in intellectual property value.

And learn the simple steps to lock down [00:02:00] ownership before competitors steal your ideas. So ladies and gentlemen, let's listen to my good friend Gordon Fire Mark.

Jesse: Salutation, SC Believers, and we are here again with another amazing entrepreneur. We are talking to Gordon Fire Mark. We've been following each other for little over a year now.

Gordon is into the law side of entrepreneurship, specifically in podcasting, but he has a lot of great knowledge in entrepreneurship and the laws behind entrepreneurship. So, Hey Gordon, how's it going? It's going great. Scoop. Nice to be with you, man. All right. Thanks so much for taking your time.

I know you got a busy day to be on the Undiscovered Entrepreneur. Happy to be here. All right, so I kind of have semi-serious question to ask you Right. Your here up front. Okay. are you a SC believer? 

Gorden: I believe in all things sc all the time. 

Jesse: Thanks Gordon. That's awesome. Thank you so much.

I appreciate that. Let's give our SC believers a little bit [00:03:00] of a background who you are and what your entrepreneur adventure is and how it all kind. Let's give 'em a little bit about how it got all

Gorden: started. Okay, well, as you said, I'm an attorney by trade.

I started out down the path into the arts, as a young kid, getting got very excited by live theater and, always working behind the scenes, doing that kind of stuff into college where I was gonna study radio, TV and film and come out of school and, produce, film and TV shows.

The ugly idea of law school reared its ugly head my senior year in college. Around the time I actually finished college, got out and started working in the field, and then there was a strike. So I, that's when I decided to go to law school. But I've always had this spirit of creativity I love working with creative people and entrepreneurs are by their very nature creators, right?

They create new businesses from the ground up. I speak creative, I guess is what I'm saying. I just enjoy the personalities the work and helping people, bring a vision to life. That's what I've done and, and as an entrepreneur myself, I, I saw as a lawyer in the [00:04:00] practice, some people don't want to hire lawyers or can't afford to hire lawyers, but they've still got something important to say, something important to build.

And so I. Found an opportunity, I've identified the opportunity to help those kinds of folks, podcasters, digital entrepreneurs, course creators, coaches, get the legal stuff done. In their businesses for themselves with some help from me. So I've created some courses and templates and resources and things like that and, that's sort of my entrepreneurial, love to educate, I love the sound of my own voice, let's be honest.

It's really rewarding to me to be able to help people at all levels of, of their journey. 

Jesse: Absolutely. It's funny 'cause we, as entrepreneurs and creatives, we get so excited about putting something out there that's new, that's flashy, that we're really proud of, but sometimes we get so caught up in that, that we don't remember that there's a background to that, that we have to be careful about what we put out there and that kind of thing too.[00:05:00]

Gorden: Yeah, absolutely. Uh, you know, the, The legal stuff, I, as I sort of lump it all together is, I think very important. It's, the difference between, professionalism and. Amateurism, I guess you could say if you're serious about what you're doing, whether it's a side hustle or a primary business, you have to take it seriously and do the things that serious professionals do.

And for that, that means thinking about a business structure, maybe setting up an LLC or a corporation, or at least documenting your relationships if you have partners and co-founders things like that. But also with your team, everybody on the team needs to be on the same page. Literally with a contract of some sort that identifies who owns what and who is entitled to what and what's expected of them and those kinds of things.

And then of course when you're creating, you're making intellectual property. These are tremendously valuable assets and so few folks in entrepreneurship world. Think about that stuff early enough on to really protect it and lock it down so they retain [00:06:00] ownership.

And then from there, you wanna get paid. You gotta have relationships with clients and customers and treat those professionally. So again, good contracts, good structures, good, protocols business-like practices. So that's kind of what I try to help folks. Do and get done. 

Jesse: Right.

Right. So when we're making stuff, you mentioned intellectual property. Can you Yeah. Just so we know what we're actually making that's intellectually property. Can you kind of give us some, like a quick definition of what that is? So when we make something, we know that this is intellectual property. 

Gorden: Yeah.

So intellectual property is a sort of an umbrella term, a category of law that addresses the protections and the protection and enforcement of rules relating to certain kinds of products of the mind patents, covers inventions new technologies and systems. If they're unique and not obvious, you can get some protection and hold onto the right to those things for 20 years before anybody else comes in and gets to use the same [00:07:00] stuff.

Copyright law protects the content we create expression of the ideas that we put out into the world, whether that's in the form of a podcast episode, or a video, or a film, or a poem, song, anything we write or create from our, if it's original with us, we own it and we own it for a very good, long time.

And that's how you can monetize your. Creative work, I guess you could say. Trademark law is what protects the branding, distinctive names and titles and marks for things coca-Cola, diet Coke, whatever. Nobody else gets to make a cola beverage and call it Coke because it's a trademark that is owned by that company.

And that's an important kind of protection that we need to think about. And then there are the secrets, the recipe for Coca-Cola, for example, that that's, not just an apocryphal story. They really do keep it under lock and key, and only a very small number of people know exactly how much of what goes into Coca-Cola.

That's so that nobody can exactly replicate. What they've done. That could be true of your customer list or processes you use in your business or all those kinds of things. [00:08:00] So those are the four areas. Trade secrets, copyrights, trademarks, patents that are covered by this area we call intellectual property.

They can be tremendously valuable for business. I. 

Jesse: Fantastic. That's awesome. Good information. Thank you, Gordon. I appreciate that. Sure. So when we're looking at getting started, like a lot of my listeners are literally just getting started in their entrepreneur adventure. Mm-hmm. What should we concentrate on first legally as we're getting started?

I know it kind of depends on what kind of business we're starting, but is there any kind of like starting processes we can kind of keep an eye out for. 

Gorden: I think that structure is the foundation. You're building everything else on top of it, so you wanna make sure that it's stable solid and not gonna come out from under you at the worst possible moment.

So, thinking about. At least thinking about is there a structure to be built? Now, a lot of folks do have to start up bootstrapping and they're just doing it on their own. They hang out a shingle, so to speak, and they are the business as what we call a sole proprietor. But if you have a [00:09:00] co-founder, a partner, co, anything in your business, it's really important to get that relationship.

Documented in writing. What I, in the podcast world, I refer to it as a podcast prenup articulating who gets what if things don't go right and you know, how are we gonna break it up? If we break it up, is somebody gonna get to continue the business? Those kinds of things because those are the most common pitfalls with new businesses is people get disillusioned with how much work is involved or they're not making enough profit from it or whatever.

And so someone wants to leave and then it becomes a. Pissing match a fight. So some kind of a prenup. Better is the LLC format. So if you're starting a business, doing business it sooner rather than later, I think it's important to get it set up as a separate entity from your personal stuff that's to shield you, and your personal assets from.

The kinds of liabilities and risks that come in being in business and vice versa to share, to shield the business from your personal liabilities. Imagine this, you've built this great business and you get in a [00:10:00] car accident and the person is paralyzed and your insurance isn't enough to cover it all. So they come after your personal assets and next thing you know the victim and it's a horrible thing.

But the person who was hurt in the accident now owns your business. That's probably not what you want. So if you can keep them separate legally using structures like limited liability companies or corporations, that is useful tool for, maintaining the integrity of the business and, and it's continuity in the case, something changes if somebody dies, those kinds of things with a partnership or a proprietorship, if an owner is gone.

Company's gone and it has to sort of start over. Not always that hard, but yeah. So I think the entity structure is the important first consideration. Well, after, I should say, that's the first consideration. After you've sort of figured out what's the plan for this business, what's the.

The problem our ideal customer has that we're gonna solve for them, and how are we going to deliver that [00:11:00] solution? And that may mean that your contract with your client actually sort of comes first because you're bootstrapping and starting something, sort of off the cuff. So it sort of does depend on what you're doing and how you're doing it.

Jesse: So from, from what I made to understand, the most common one is the LLC. I mean, that's the one I went for. 

Gorden: Yeah. Corporations are an older form of business entity. Invention of the corporation goes back to the Dutch East Indies Corporation when they were doing shipping around the world and each ship was its own corporation, so that if one ship went down, it didn't sink the whole business, those kinds of things.

And, it was also a way to bring in investors and spread the risk and the wealth, across things. But, they became a little unwieldy to operate in some instances. There's a lot of hoops to jump through with corporations, and so the LLC is a newer, just to start in the late eighties, a newer kind of entity that most places in the US anyway recognize and, a lot easier to operate.

It's basically just a contract between the owners and the company. 

Jesse: [00:12:00] It's kind of hard for me to hear the word late eighties and newer in the same sentence, so I'm just still trying to figure that out. 

Gorden: Well, I was in law school in the late eighties, so I was 

Jesse: a 

Gorden: Full baked adult by that point, so, oh man.

But you know, in the scheme of things, when we're talking about hundreds of years, eighties is just 50 years ago, 40 years. 

Jesse: All right, so also, and something that came up for me too when I was just getting started too, is applying for a fictitious name. 

Gorden: Yeah. 

Jesse: And I know that kind of depends on the state, but can you give us a little more insight on that?

Gorden: So if you are, what this is, is about full disclosure and making it possible, transparency, making it possible to find the owner of the business. If somebody wants to sue, if there's a reason to be in contact now, when you form an LLC or a corporation, you don't need, if you're doing business under the name of the company.

You don't need to file a fictitious business name statement. Also, sometimes referred to as a DBA, doing business as, because the corporation itself or the LLC itself is registered with the state, so it's possible to track [00:13:00] down who is behind it. But if you're doing business as a proprietorship or a partnership and you're, or you're calling your public facing business is not named the same as the company then.

The public has a right to know, who's behind this? And the usual way is you file a certificate with the county that tells them, these are the people who own this company and how to reach us and so on. And then most places, I think they require you to publish it in the newspaper of widest circulation a few times, over a course of a few weeks so that it's searchable.

So there's records out there for people to find if they decide they want to come find you. And, usually there's a. Modest cost for filing the DBA. It's much less than filing an LLC or something, and I think it renews every few years. Some someplace it's like every five years. 

Jesse: Awesome. Now. When we file for an LLC, do we necessarily need to have a lawyer? I'm sure it's a good idea to have a lawyer to help you with an LLC applying for anything when it comes to that. But when it comes to LLC, do we [00:14:00] absolutely have to have a lawyer? 

Gorden: No, it is possible to file an LLC yourself or to use one of these.

I use the vending machine metaphor, the online services where you put in your money and you answer a few questions and it spits out a plain vanilla basic LLC or corporate stuff and gets the things filed for you. The truth is, if your company is plain vanilla, that works fine. Also say, would you stick your head in a vending machine that said haircuts $1, put your head in me

if you've got a normal, perfect head, maybe it's gonna come out just fine, but, if not, maybe you wind up missing an ear or something like that. That's sort of how I liken it. Having a lawyer is more about, strategic thinking behind the creation of the end.

It's not just, oh, I need to form an LLC, but you want some advice and how to run things and, how does it all fit into the plan? And then there's the maintenance keeping on top of what has to be done each year for the company and those kinds of things. So, as a lawyer, I'm certainly in favor of hiring lawyers to do these things, but I get it.

Sometimes you, have to navigate budgets and [00:15:00] things. 

Jesse: Yeah, exactly. Exactly. It's okay. So we have our beginnings, our starts, or we have our LLC put together. What would technically be our next step from there? 

Gorden: Well. If you're running a business online that is having websites and doing well, certainly if you're having a website, you have to have a privacy policy on your website.

So the website documents would sort of be the next, the first order of business, because once you put up that website, you are out there to the public and you wanna make sure that you're complying with the privacy laws that require there be a privacy policy disclosing. What information you gather and what you're gonna do with it and those kinds of things.

But also the terms of use of your website. This is the contract between you and your visitors and it outlines what they can and can't do with what they find on your website and it. Often you include disclaimers and things like that as well, saying, don't rely on the information you find here without doing your due diligence.

Those kinds of warnings. And [00:16:00] then the actual transaction contract. If you're selling something online in e-commerce, you have, rules about how you collect payments and things like that, but also. What do they get the deliverables and do they have a refund policy?

All of those things need to be in writing very explicitly, clearly laid out so that customers and clients, know what to expect and don't come at you asking for things they shouldn't be asking for, 

Jesse: right? 'cause it's all outlined there. You could just point at it and say, this is where it was 

Gorden: at.

Yeah, and oftentimes the credit card processors will, if they get a complaint from a customer, they just give 'em their money back, pull back outta your bank account, unless you can show them very clearly, no, they agreed to this and I've done all of these, deliverables. So you just wanna be armed with as much backup for those kind of situations as you can.

Jesse: You know what I'd like to hear, Gordon, is a story from you about how you had to experience some of these things for yourself. As you're getting started, I mean, do you have any kind of experiences you could talk about? [00:17:00] Well, 

Gorden: I fell into the refund, no refund policy, trap myself early on with some of my courses.

And, I had somebody come back, I think I said it was a 30 day refund policy or something like that. And, it was 40, 45 days in. Someone came and asked for the refund and I told them. Your 30 days is up and, you sort of missed that opportunity. What can I do to make it right? And next thing I know, I got a chargeback from the credit card and that put my bank account into, overdraft status briefly.

And, it's just, it's embarrassing if nothing else. So you can bet I went out and wrote a rock solid, refund policy right away.

And I've had the situation with a collaborator where we ended up having a bit of a disagreement about ownership and division of proceeds and how we were gonna calculate, the profit, what expenses were coming off the top and things like that. And we worked that out without too much trouble.

But, you know, sort of made me wish I'd had a. Prenup in place before that. And so, yeah, some of this is learned from experience, but a lot of it's also just learned from [00:18:00] case study work As a lawyer, you read a lot of cases about people who've had it a lot worse than I could ever expect.

So, and you wanna try to help people avoid those. 

Jesse: Yeah, definitely. We gotta take those extra steps so we understand. We can kind of watch our backs, as it were, as we're going along in our entrepreneur adventure to make sure that these things are covered because they're very important things like the LLC, like taxes.

I mean, that's definitely something we have to worry about as entrepreneurs the taxes that we have to deal with. 

Gorden: Yeah, I'm not an accountant. I'm not a tax advisor, but if you're not planning for your taxes, you're planning to get hit with taxes harder than you like.

That's something to definitely think about, talk to a professional who can give you some advice about that as well. But, one of the things that, I wanna say about all this and getting your legal stuff done really is the most important thing you can do to sort of position yourself for growth and success and profit and achieving the kind of impact and influence that you're after.

I had a client who, in the podcasting space, who [00:19:00] had chosen a brilliant title for his show. This is the brand that he puts out there to the world. And it was great. It caught sort of captured the imagination. It had a sort of triple entendre kind of a meaning in the name, very, buzzwordy kind of a thing.

And, he was podcasting for 10, 15 years or something like that, before someone else came into the marketplace and adopted a brand that was very similar. Used that same buzzword, captured a similar impression, and he came to me and said, what can I do? How can I stop them? And I asked,

I asked him, did you register a trademark? And, his answer was no, he hadn't. He hadn't bothered, he had waited all these years to protect the brand of his show and his whole company. So we quickly hustled to go file a trademark registration. Just at least get that taken care of. Better late than never.

But unfortunately in this case it was too late because they had already registered their title and they hadn't even launched a podcast yet. But they had registered it on what's called an intent to use [00:20:00] basis. And once that goes through, you get an opportunity to. Extend it for several years before you have to either fish or get off the pier, so they never did launch their show, but it took four years of us waiting arguing with the trademark office to get them to give my client his trademark so he could prevent this from happening again in the future. Finally, all said and done, but you know, at what cost of time, energy, headaches, and money.

Of course, we could have gotten it done much more easily had we done it early on in the game of things, 

Jesse: right? And that's a very, very good example of getting these things done. Probably right up front. Yeah. Like you said, the, the other company got it before the even of the podcast went out. Right.

Biggest mistake 

Gorden: is waiting too long. Definitely. Yeah. 

Jesse: Yeah. Absolutely. So don't, don't take your time. Don't dilly dally. Do it. You know, as soon as you get a chance to do it, do it. [00:21:00] Yeah. I know you've, you've probably heard a couple of my podcasts and we do talk about i'm, I'm gonna change, kind of change gears here a little bit.

We do talk about the four hurdles of stop, which is imposter syndrome and perfectionism, failure and fear. And I know you've come across many, many new entrepreneurs that are just getting started because that's what you do. The law side of things is how people get started in that aspect. And which one of those things you think kind of you do you experience most, if not for other, other people, but for yourself too?

Gorden: Well, I think fear is the big one. I mean, I think imposter syndrome is a kind of fear. I think, perfectionism is also, you know, a manifestation of a kind of fear. What was the fourth one? Failure and fear. Yeah, failure and fear. Yeah. So, you know, all of those sort of, stem from root cause of being afraid of either being exposed as a fraud or, or as just not being who you, who you're putting out to the world, or.

Of just not achieving things, and then the embarrassment and shame that might come with it. So, think the fear that prevents us from putting it out there in the [00:22:00] first place, we have to be bold. We have to be brave and take big action, even at the risk of being embarrassed, exposed.

Or losing money or, whatever else. That's what business is. That's what entrepreneurship is, is risk taking and bold, decisive action in the direction of your goals will always move you closer to those goals than sitting on your hands doing nothing. One of the premises I will put out there is that when you have your business and legal and the kinds of things I talk about, taken care of, squared away your business faires in order.

You feel more confident taking those actions? It's, it bolsters that sense of, I don't have to be afraid of this because I'm protected, or I don't have to be afraid of this because I've done the right things and I'm putting a professional foot forward. So it all plays together. You get rid of the fear by confronting it and doing what needs to be done to, if it's imposter syndrome, you make sure your credentials are up to par and that you actually do know what you're [00:23:00] talking about and remind yourself of those things.

When the legal stuff, it's, Hey, I've got it squared away. 

Jesse: Awesome. Thank you for that. I just want to touch on that a little bit 'cause that is one of the main subjects of the podcast. I just wanted to see what your take was on it, since it's kind of a different visual aspect of it.

'cause it's kind of on the law side of things more than anything else. Yeah. So if you were to come across a new entrepreneur that was just getting started, would that be your first piece of advice to them? Was to get their law stuff in order? 

Gorden: I'd say it's the second piece of advice. I think having a business plan, having a business and a marketing plan, really knowing, who you serve, what they, what problem they have that they want to solve and are willing to pay to solve, and then offering them.

That solution and knowing how you're gonna deliver it. That's the planning phase of things. I would say once you're ready to move beyond planning and into action, maybe launching a prototype or minimum viable [00:24:00] product kind of thing is a first step. But yeah, I'd say put the legal stuff as a fairly high priority, especially if you're working with a team.

Jesse: Alright, good. That's good stuff. Here's a question I haven't asked in a really long time, but I like you Gordon. You're an awesome guy and we've shook hands at Pod Fest. Yeah, good stuff. What is one question you wish I would've asked you but didn't, I'm always missing one really good question that everybody's waiting for, but I just don't ask the question.

Is there anything like that for you? That's a hard one. 

Gorden: People don't ask about my own priorities and how I run my business very often, and my answer to that question. I would say that my priority is my family. I love my wife and kids. I wanna provide a comfortable environment and house for them and, live a lifestyle we enjoy.

And that's what drives my business. And I think it's important to always have in mind your vision [00:25:00] for why you're doing this, because entrepreneurship is hard. It is not the easy path of go to work, work nine to five, come home, collect a paycheck, and when you get caught in the mire of things and the struggles of the business and the every day and the stresses and things, it's really important to be able to remember.

Why am I doing this? Who am I doing this for? A book I read years ago talked about lawyers and some lawyers would have a picture of their family on their desk and some people would have a picture of the Lamborghini and some would have a picture of the boat and to a one that was their why. This is why I'm doing this 'cause I either have this thing I have to keep alive and support, or I want this thing.

And so what's your Lamborghini?

Jesse: There you go. I'm hoping that was a rhetorical question. 'cause Lamborghini is definitely not high on the list there. Okay. No, it's metaphor. Yeah. Alright, so this is a tradition I have with all my guests in the next six months. Where do you see you and your company? Do you have a [00:26:00] six month goal for yourself?

Gorden: I tend to be. Not great at those kinds of long-term goal, planning. I sit down each year, December 30th, January 1st, whatever, and I do try to write out a plan, and then most of the time it goes on a folder somewhere and I don't look at it again, probably till the six month mark or something like that.

This year I've actually put it in my calendar to look at it every quarter, and, that helps. My next six months, or call it the end of this year, we're recording this on June 1st, right? So next six, seven months. I am shifting some things around in the business. I'm revamping the messaging, I've been reading the book, build a StoryBrand 2.0.

Donald Miller's stuff. And it's really changing the way I think about my customers and their journey and how I pitch that, the law practice is a law practice and it hums along and it does nicely. And I'm not doing a lot of changing in there, but in the courses and templates business, I think there's a lot more I can [00:27:00] do to reach more people and have a message that resonates better for them.

So, I'm working on my end of it, on me this time around and how I convey the message of what my business is and who it's for. 

Jesse: Fantastic. That's good. That's really good. And I've written StoryBrand. I didn't know there was a 2.0 I think I've written the original one is, that's a new one. 

Gorden: Yeah. I think he came out with it maybe in the last year or so.

And, he's now built an AI tool to help you craft your story, script and those kinds of things. Oh boy, I'm gonna have to definitely look at 

Jesse: that. That's pretty 

Gorden: cool. 

Jesse: Yeah. Alright, so Gordon, in the next six months, I'd like to follow up with you with another episode just like this.

And I just, I want to curiously see how you've changed things around a little bit for yourself. 

Gorden: Okay. Sounds like a plan. I think my main goal is to try to get more people into the top of my funnel. And so, when I run the webinar or something like that, I'd like to have more people registering a bigger number at the top means a bigger number at the bottom line.

And that's sort of the goal. So that's where all this messaging works. So hold me accountable. Alright. [00:28:00]

Jesse: Alright. Yeah. You know we will. 'cause you're not just accountable to me now you're accountable to all the scuba believers out there that listen, no pressure. Right on. Alright, Gordon, this is your time to shine.

This is the time I, yeah, ro.

Alright. This is your time to shine, Gordon. This is the time where I want you to advertise yourself. How do we get ahold of you? Where do we find you? And all that good stuff. Okay. Ready, set. Go. 

Gorden: Well, the central hub for all things related to what I do, is gordon fire mark.com. That's G-O-R-D-O-N-F-I-R-E-M-A-R k.com.

That's where you'll find, information about my courses and templates and things like that. The law practices@firemark.com and, social media, g Fire mark everywhere, but Instagram where it's Gordon Fire Mark I'd love to hear from you. Reach out and let me know if there's, something you're struggling with.

If you have questions, I'd love to, share my wisdom and knowledge and help folks understand all this stuff a little better, and, I hope you'll check it out. 

Jesse: Alright, [00:29:00] Gordon, this has been an absolute treat. I, I really enjoyed talking to you and learning. I've learned so much about you and law and all that other great stuff we've talked about.

Thank you so much for taking your time out of the day. 

Gorden: Thank you. It's been a real pleasure, sc. Thank you. All right. 

Jesse: Alright, SC believers, make sure you stay tuned for the wrap up. Okay everybody. Thank you. Bye-Bye. 

Alright, ladies and gentlemen, that was Gordon. Thank you Gordon so much for taking the time outta your day to be the A discovered entrepreneur. It was great getting some of that legal information that all of us can really use when we're first starting in our entrepreneur a [00:30:00] venture.

But as usual, I do have a couple of takeaways on this. Your creative work is your fortune protected like gold. Every podcast episode, video course, or piece of content you create is valuable intellectual property that could generate income for decades to come.

Stop giving away your future wealth by failing to secure trademarks. Copyrights. Proper business structures that transform your passion into a protected, profitable empire. And also fear is just success waiting to happen. Take bold legal action. Now, the difference between amateur dreamers and professional entrepreneurs.

Is it talent or luck? It's having the courage to invest in proper legal foundations that give you the unshakeable confidence to scale big. When your business affairs are bullet proofed with LLCs, solid contracts and [00:31:00] trademark protection, you'll stop playing small and start taking the massive action that creates legendary success stories.

With that, I'm gonna say thank you scuba believers for another great episode. Make sure you stay tuned for the next episode or have that big announcement for you. Alright, scuba believers. Thank you. Bye-bye.