[00:00:00] This is an undiscovered legacy production and proud member of Pod Nation Media Network

All right, school believers. Let's get across the start line with Brendan Wellington,

Owner of a marketing agency, and hit dj. Let's go. Your goal as an entrepreneur should be to around as much as you possibly can so you can find out more. And so a lot of that really comes down to is testing and iterating, getting new feedback as fast as you can. For example, you could talk to yourself all day long about a particular ad or a particular landing page or a particular offer, but until you talk to lots of people about.

Your sample size of feedback of yourself is still just a sample size of one. That's a biased opinion as well. And so your goal should be to get as much feedback as you possibly can, as fast as you can, and failures are inevitable. So your goal should be to fail faster so you can get more valuable feedback, but make sure that the failures aren't something that will kill you.

Are you ready to unlock your entrepreneur potential? [00:01:00] Are you ready to break free from all the barriers holding you back, then you've come to the right place? Welcome to The Undiscovered Entrepreneur, your first step in getting across the start line.

Let's get across that start line together right here, right now on the Undiscovered Entrepreneur.

Jesse: Salutation scuba believers. And we are here again with another amazing entrepreneur Today. We're here with Brandon. Hey Brandon. How's it going? Terrific to meet you. Nice to meet you too. Brandon, thank you for taking your time to be on the Undiscovered Entrepreneur. You're really awesome for doing that.

Thank you. Alright, thank you. Alright, so before we get started here, I have one kind of semi-serious question to ask you. Okay. You ready? 

Yeah. 

Jesse: Okay, here we go. Are you a SC believer? 

I've heard the impersonation. Yeah, I am. Alright, perfect. I wouldn't be able to beat it. 

Jesse: Alright. I wouldn't expect too many people to do that've been practicing for a long [00:02:00] time.

Uh, thanks for being a SC believer, Brandon, you're awesome. Thank you. No worries. Alright, so what I'd like to do here at the very front is get an idea of kind of who you are, what your entrepreneur adventure is, and how you got across the start line in your entrepreneur adventure. 

Brandon: Yeah, for sure. Like I started with a background in nightlife, so I was a dj and then the card logical progression after you're a DJ in a nightclub is becoming a club promoter.

So rather than just being responsible for what song plays next year, responsible for how many heads walk through the door. And before I was marketing nightclubs and I, and I was just playing in them, I had a mix tape that went viral and. I did like two tours of Australia and I did a gig in the US and while I was in the us.

My friend and I like caught up. We were like making music together and then we were exchanging hard drives of like courses that we like illegally downloaded off the internet on some black hat forums. 'cause we were both broke local DJs. And then I had a 36 hour trip back [00:03:00] from Los Angeles all the way to perf, it's like three flights.

It's all these layovers and stuff like that. And this was back in 2017 and I don't think there was wifi on the flights back then. So I was like, oh, well I'll just binge watch this entire course. And I had Ty Lopez's social media marketing agency, whatever it was that one of the big courses he had back in the heyday of online courses and things like that.

And I got back to Perth and I was like, oh my God, this is gonna be my entire personality for. Ages because I was just so obsessed with marketing. And then I started using some of the strategies and tactics like in nightclubs. And then obviously I branched out to learning from other places and just going on YouTube or just trying stuff and just seeing what would happen.

And that was really how I started, was just I learnt the skill of Facebook advertising. I got really interested in, um, you know, influence and persuasion. I also got. Another hard drive. That was another course that was on that hard drive was like Stem Ovens Consulting Accelerator. Do you remember that one?[00:04:00]

Jesse: Yeah, I do actually. Yes. 

Brandon: Yeah. Yeah. That one I attribute. I've had a lot of courses and coaches and programs and stuff that I've done over the years, but like if I think back to like the genesis, the like 2017, my infancy years as a business owner and entrepreneur, that was certainly played a massive role.

It's funny 'cause his old head of sales, ret Coots, uh, from back in that day is actually a coach of mine now, um, which was a nice little kind of connection. Uh, I remember like watching the, the three hour unit on sales and like, I thought I knew how selling works, and then I watched that unit. I was like, oh my God.

Like, I remember like where I was, I was sitting at my kitchen table outside there. My like girlfriend at the time was just like, just like, what are you doing? It was, you haven't not looked at your laptop for like three hours. I just had noise canceling headphones on. And yeah, that was really how I started.

And then I had like, I was just like freelancing and doing Facebook advertising and I would try lots of different things. Like my thing, like if I was to give advice to someone just starting out was, I don't think you [00:05:00] should. had, be careful how I phrase this. I wouldn't be married to your very first business being like, oh, this is the one.

It would be very akin to if you were dating and you went like, all right, the first girl you met in high school is gonna be your wife forever. Like, okay, sure, maybe, maybe. But statistically speaking, you probably got like nine more girlfriends to go, and so. I was going through this process of essentially just dating a bunch of different business ideas.

Went like, okay, well that was interesting here. I didn't like this though. Like, what about this thing over here? Like, I had, you know, I was, uh, freelancing in Facebook marketing for nightclubs and then have different kind of businesses, and then I had like a de, I had like a online course and had a market yourself as a DJ and a producer.

I think that was my first serious business. Then I had a DJ school where we learned to DJ clubs and national clubs during the day when it wasn't being used. Then I had little offshoots of that. Then I had a marketing agency. Which is now my main thing. Um, and I've got a online program. With a friend Jackson, who's the co-founder and the main operator for that, which is coaching [00:06:00] program for electronic music producers.

But I just always had this, ah, just fuck it. I'll try it, I'll try it. And especially when you're a service-based business, like you're not e I'm not an e-commerce guy, never have been. Um, and I don't need to invest in like all this stock that I had to hold onto. Like it's a service based business. Like you can get started with.

Like enough money to buy the domain name. And then actually, I don't know if you're gonna ask me this question later, but like one of, I had this story where the very first online business, me and Jackson had, I had just enough money to buy the domain name. After that, I had like three bucks left in my bank account.

And then we were like, all right, well we need ClickFunnels. Like, we're like, okay, well there's a 14 day free trial. So we were like. Fuck it. Just get the trial and then we just pre-sold the program and just got enough money for when the free trial ended. You can always start with pretty minimal investment upfront.

Just try it if it doesn't work out, I was like, oh, I just wasted Fortnight to work or something like that. 

Jesse: No, that's amazing. You know, it's amazing how we could start at one thing and it's like, okay, let's just try this and see what happens. But it comes, [00:07:00] becomes something completely different, you know, down the road.

That's, it's funny that, that you say a lot of that because when I first started wanting to be a business, I actually wanted to be a karaoke DJ and a music DJ myself. I wanted to mix my own music. I wanted to do karaoke. 'cause I love to sing and I love to help other people have a good time. So I thought karaoke was awesome, but it suddenly on podcasting.

So that's like a whole different thing 

Yeah. 

Jesse: Than the way I started. But you see a lot of businesses will start that way. And I really like the idea of, of you saying, let's just see what happens. I think I say that on my podcast more than anything else when I talk about where I came from, because that's what it was for me too.

Let's just see what happens, because if we just do nothing, then nothing's gonna happen. 

Brandon: Yeah, a hundred percent. So 

Jesse: at least sticking your toe in the water just to see how it feels, just to see what happens is definitely a way to get across a start line in an entrepreneur adventure. For sure. And it, [00:08:00] and it's, it's amazing to see that we can, you learn things from anywhere.

Try the free trial. 'cause sometimes when you do the free trial, you make money during the free trial and then you could actually pay for the rest of it too. Right, 

exactly. I didn't have a choice. 

Jesse: So that's, that's kind of what I do too. Some of the things that like, oh, I really want to use this. Especially some of the AI stuff that's out right now that's you have to pay for, they have a free trial.

It's like, okay, lemme just do this one thing real quick and that's all I need. 

Yeah, yeah. 

Jesse: But then you could produce something out that will make you money so you can actually get the full version of whatever it is. So that's awesome. 

Yeah, for sure. 

Jesse: Alright, so. Uh, how long have you actually been in your business right now?

I mean, the, the actual business you're in now? 

Brandon: We just had our five year anniversary in the June that just passed last month. 

Jesse: Oh, great. Congratulations. That's awesome. Thank you. I love it. So in, in your experience at this point, what do you think stops other entrepreneurs from getting across the start line?

What do you think stops a lot of entrepreneurs from getting started? 

Brandon: I think there's a lot of [00:09:00] perfectionism, like I help. I've lost count, but I've helped over 650 business owners in our WIT program, and the most common thing that really holds them back from really anything, whether it's like their marketing or even just filming an ad, is just perfectionism.

And so some ways that that would show up is someone going, oh, let's say for example, you wanna start an info product or something like that, and you go, oh, I wanna start this program, whatever. They'll go, I'm going to make all the slides for all 10 weeks of the content. I'm gonna film all of it, and then I'm gonna tell people about it.

And I was like, oh man. It was like, like fortunately from actually Sam Oven's Consulting Accelerator program back in 2017, one of the modules was Sell it before you Build it. And they give the example, I should say, he gives the example of, I think it's Steve Madden's shoes, and there's a video on YouTube where before they place an order for like a quarter of a million pairs of shoes, they just make one pair, maybe like [00:10:00] two or three, and then they go to a store and they just put it on the shelf and they just stand there and wait.

And then. Only when, well, firstly, when someone buys it, they follow them outta the store and go, what'd you like about it? And get feedback. But only then will they then go to place an order for 200 or a quarter of a million, whatever pairs of this specific shoe to be made. Because until I have this saying, which I coined, is the market votes with its dollars and cents and until someone gives you their money, you've got no votes.

And so especially as entrepreneurs, you're typically a little bit more optimistic about things, perhaps too optimistic, and everything just seems like a great idea. Everything's all hunky dory. You're very much in the honeymoon phase. It's very akin to drop. Pulling it back to that dating analogy that I, before, everything's great, no one's gonna be fine.

No one's gonna like steal my shit. I don't need to change the locks on my door. Nothing like that, right? Everything's all hunky dory, but. You need a level of pessimism and my little bit of pessimism is trying to sell it before you build it. Some ways that I've done that in the [00:11:00] past, which will be helpful for someone trying to start their first business, or actually, here's a good story.

So the DJ school that I had. There were 48 hours roughly between getting the idea, drawing it on a napkin in the Nandos down the road from the nightclub that ended up being one of our schools, and the very first paying customer, because I actually posted a video about this on my YouTube and. I stood the screenshots with the message of the, with the nightclub owner, and I said like, Hey, can we use the club as a DJ school during the day when it's not being used?

Like, I'll pay you a rental fee. And actually, no. I, I said, can you, can you gimme the money for the ad spend? Because I was broke. I was like, can you, if you gimme the money for the ad spend, gimme like a preloaded credit card that I can put on the Facebook ad account. I'll, I'll do all the marketing, all the, all the sales.

I'll get instructors and we'll split the profits. 50 50. And he went, yeah, okay, cool. I've still got the screenshots in that YouTube video. And then I like went and made Facebook lead form ads. I just manually downloaded the CSV [00:12:00] files, put the contacts in my phone, started texting people, calling people, and then sold someone like, I don't know, a day or two later or something like that.

And. We didn't have a syllabus. We were just like, all right, it's gonna be a 10 week DJ course at this venue during the day when it's not being used. And then, but if they asked me like, what's in week three, the syllabus. I fucking, no, I haven't made it yet. I just know it's gonna be a 10 week DJ course. We were, all we were doing was just, we'd make, all right, well, it's gonna be 10 weeks.

We knew roughly what it'd be. We knew like week one would be this. Week two would be this. Week three would be this. But then we only made the syllabuses syllabus. Syllabus. Is that the plural syllabi? That's 

Jesse: that's all right. Now 

Brandon: we knew Word that I've made syllabi. The syllabi were made. And printed. And were written and printed like a day before the actual like lessons were coming up would be up the road at the university, just printing them out in the library or something like that.

And then it helped. It actually helped because what would happen is we'd get to like week four or five and realize. Oh wait, no. What we thought was gonna be week five or week six actually has to be this instead, [00:13:00] which is week nine. So we had to pull it forward because as you are, as people start using the product, you get more and more feedback.

And that feedback's actually what refines it. Because if the feedback is only coming from you and you're not even really experiencing it, you're making it, you're still a sample size of one. And so you want to get as much feedback as you can, and it's just by putting people through the program and just refining it over time.

Jesse: It's so important to just get that first smallest viable product and instead of like you, just like you said, and thinking, well, if I like it, everybody's gonna like it. That's not how it works. It's not, it's just not how it works. You have to get the input from the other people that are, that are actually buying the product.

See what they like about it, what they don't like about it. Maybe listen to them on a couple changes that you can make. And you make a great point too. People vote with their wallets, right? If somebody's like gonna like it, they're gonna pay for it. And if they pay for it, then there's something about it that they really, really like about it.

Enough to where they [00:14:00] will give you their hard earned money in exchange for whatever it is. Whether it be the course that you're talking about, whether it be the product that you, you just created. And they're gonna be your best voice in how to may take your next steps. And that's why perfectionism actually is one of the hurdles of Stop that I talk about a lot.

In, in my podcasts. And um, and that's a great example of how it could stifle us, how it could stop us from getting across the start line. 'cause we're hiding behind for perfectionism. We, in our heads, it's like, okay, I'm waiting for this time month, this perfect time to happen, this perfect time to happen.

But it never really happens. Yeah. So we have to understand that it's actually a form of procrastination more than just trying to get it right. 

Yeah, for sure. 

Jesse: And use, I, I love the fact you just use what you got, right? Yeah. We'll just, we'll just, we'll scribble out a napkin, take a picture of on the phone, you know, if, if you have, if you have the ability to do it, even in the [00:15:00] most mundane, crude way, do it anyway.

You don't need all this special equipment or, or you know, all the special cameras or whatever to, to just get started. Yeah. The rest of that will come later. 

Brandon: Yeah, I remember when we were filming the ads for it originally. 'cause we didn't have, we had, the ads were like a mock uh, lesson and so there'd be some music playing like an instructor, obviously teaching a student.

We didn't have any students, so I was like. Well, fuck it. Like who's the G glassier that's at the club during the day, like restocking and stuff like that. We'll just use him. So we were just having like staff members that were just like stocking the bar and stuff like that. Present. 

Jesse: It's like, Hey, you got five minutes?

Yeah. Good. Come over here, Sydney. Yeah, 

Brandon: yeah, we're good. Pretend that like you're, 

Jesse: no, that's awesome. I, I actually, uh, my very first, uh, speaking engagement, I made myself. And my only audience ever was a stuffed dragon that my son bought me a long time ago. So 

Brandon: very good. 

Jesse: Yeah. No, that's great. That's awesome.

Thank you so much for that. Great stories. Great stories. No worries. [00:16:00] So per, when it comes to perfectionism, since you kind of brought that up too 

Hmm. 

Jesse: When you were first getting started, was that something that was holding you back to, I mean, do you, was it, were you experiencing the same thing you think? 

Brandon: I personally don't think I did too much.

However, if I look at it like a, kind of like a spectrum or I don't know what we call it, a continuum of perfectionist to whatever the opposite, plural anonym of that is. Um. I've certainly become less and less and less of a perfectionist as I've learned over time. Like, it doesn't matter. None of this stuff is written in stone.

You can change it later. Oh yeah. A perfect example. So this is another example. So the funnel for my, uh, with the program, which is like a hybrid model agency that we have, we filmed all the ads. The video sales letter for it just in like one morning and I just like one took everything. I'm like, yep, that's an ad, that's an ad, that's an ad, that's an ad, whatever.

And then the video [00:17:00] videographer sent me the rough cut for the vsl, so it's like 19 minutes long. But there's parts of the video where I'm saying like, Hey, like flashing up on the screen right now is Tiana's testimonial. But because it was a rough cut that wasn't up on the screen, but I was like. Fuck it.

I bet no one will catch to the 17 second market of this VL anyway. I'm just gonna run it. And so I ran traffic to it and I actually got a lead, like in the first dollar of spend. It was insane. And then I was like, oh shit. Did time actually opt in? And so I messaged the videographer. I'm like, Hey, um, I know you said this would be done on Monday, but like I'm running traffic tour right now, and there's like, there's no captions.

There's like nothing popping up on the screen. And I wasn't too worried about it because. View viewer attention's pretty low anyway, so it was very unlikely they even got to the 32nd mark. Um, but yeah, it worked like straight off the bat and then as soon as he sent me like the final version, or actually no, what he was doing was 'cause it was 19 minutes long, he'd just send me the next couple minutes and I'm all right.

Cool. Just gimme that Then. I just changed the URL out and just hope no one will get to the three minute mark. [00:18:00] I was like, all right, cool. We got the next fucking six minutes or something was all right. So wait, this is hope. No one watches past nine minutes and just kept swapping it out. 

Jesse: That's, that's great.

That's, it's so awesome to be able to put something out there like that and understand it's actually working. Uhoh, it's working. We need to keep mo moving on. Yeah. Yeah. Gimme what you got as you get it. Yeah. Yeah. That's awesome. 

Brandon: That was literally it. 

Jesse: So it, it doesn't sound like perfectionism was, was the thing that was kind of holding you back.

What do you, what do you think was, if you were to say anything, would be the thing that was holding you back when you're first getting started? 

Brandon: When I was first getting started, what was holding me back? I think it was,

I'm struggling to come up with an answer and I hope that doesn't come off egotistical. Like not too much was holding me back, I suppose. 'cause even if I said like a lack of financial resources held me back, which could be true, but it just gave me other ways to be creative. There's always something that like holds you [00:19:00] back, but you can kind of pull it into your advantage.

I think that was one of the things I was good at, was all the stuff that was holding me back. I kind of just reframed in my head. I'm like, all right, well we have to get creative anyway. Um. I, okay. Well, I think the main thing that always kind of like stung me in the long run was just like financial cash management.

'cause I'm a very, um, like macro level thinker. I'm just very high D personality type. Just run it, fix it. And then that means like. Early on in the business, I had a couple times where you get a tax bill and you're like, oh, so that's how taxes work. It's like I don't even have that money in the bank right now.

Whereas like marketing, sales and product, I was always really great at operations, finance, and people were always my weaknesses, so I learnt. The like six kind of departments of like breaking down a business from the Entourage, which was like another coaching program I was in. And they split in a marketing sales product and there'd be like drive growth.

So whenever you wanna make more money, those are your three departments that you focus on. And then operations, finance, and people, which were like enable growth. And [00:20:00] I was always a very drive growth entrepreneur. So making money and making really good products. I was great at, I'm so good at that. But like operations, like making an Asana board.

Like I didn't log into Asana. 12 months straight, like Asana, like project management and operations, not my thing. Finance. I know how it works now because I got stung a couple of times, but like. Making a budget and a forecast and actually sticking to it and not going, oh no, let's just dump another five grand a day on ads and people like recruiting.

I was always, I've always been very, very slow at, or I would like hire the wrong roles. That was always my weakness was just, I'm very good at this over here, but I know that I'm not good at this stuff over here. So like an avoidant relationship with it. 

Jesse: No, that's, yeah, it's the same thing for me too, to be honest with you, because I'm all like, you know, I love talking to people and I'll do the sales part.

I'm, I'm, sales is my blood, and so what's gonna stick over here. But there's other stuff over here. It's just not soaring. Don't 

Brandon: care. 

Jesse: But the nice thing to know is you know where your zone of [00:21:00] genius is when it comes to where you want to be. And you, and when you have the things that you don't either like to do or you're not that great at, or it's not in your zone of genius, you do have the ability now, especially nowadays, to be able to automate it.

Put it somewhere else, uh, give it to somebody else to do that. It's in their zone of genius, so you don't have to worry about so much. That way you can work in your zone of genius and be in there constantly. 

Yeah, for sure. 

Jesse: Um, it's something I always thought about too, especially when it comes to using money as a, a quote unquote excuse not to start.

I, I, I really think not having the money to do something is just an excuse not to do something. There's a lot of ways that we actually, we actually even touched on it earlier. Uh, there's a lot of free, uh, trials that you can give a try and see if it works for you. Um, and it goes right back again. Just use what you got for now and then just wait for, you know, and then as you're actually doing something, the, the [00:22:00] moment will present itself.

Where you can actually do something different or add this to it or add that to it. It'll happen, but it's not gonna happen unless you get across the start line. That's why I say that a lot. Unless you're actually making a movement towards it, you're not gonna get there. 

Yeah, for sure. 

Jesse: So money is one of those things where it's like, oh, why do I have the money?

Okay, well then how do we do it without money? Mm-hmm. Let's just not stop and say, oh, I don't have money. I throw my hands up in the air and say, I'm done. Yeah. 

Brandon: Right, 

Jesse: exactly. So that's awesome. There's some, 

Brandon: there's some, there's some other ways to think about it too. Like I remember, so I did a bodybuilding competition three years ago and I had an opposing coach and I was talking to him about, like, he was still very early in like his like.

Coaching kind of career I suppose. And I was trying to like help him like get more customers so I was just talking to him about like growing his business and I was like, just put your prices up.

And he is like, I don't think people will like do that. I'm like, okay. So I ran him through this thought experiment. I was like, what's your dream car? [00:23:00] And he said. I think it was like, I can't, I can't remember. It was some Aston Martin car, right? And I said, okay, cool. How much does that cost? He was like 160,000 pounds or whatever it was.

I was like, all right, if I told you I could get you that car for 20,000 pounds, could you find the money? He's like, oh yeah, I'd like borrow money from friends. I'd get a credit card, all this stuff. I'm like, okay, cool. So now there's just a discrepancy between how much it costs and how much you like, how far you're willing to go to get this thing right.

And so value is always that difference between, you know, what you want to pay and the value that you'll get. But when you really see the value, like you'll find a way to make it work. 

Jesse: E, especially if it's set important to you to actually accomplish and do. 

Hmm. 

Jesse: I mean, if if it's gonna be a priority for you, you'll find a way to do it.

I found, I found a way. Hmm. I mean, I'm, I'm not, I gotta, I'm gonna be honest with you, I'm not exactly making loads of money doing this, but, 

Hmm. 

Jesse: I mean, getting. [00:24:00] Putting a little bit of money aside to get the program that I need, the My Editing program or whatever it is, that there's always a way to do it if you prioritize it.

Just like you said with your friend, if we can make 120 pounds, a thousand pounds, we could. Yeah. I mean, we could make 20. 

Brandon: Yeah. Yeah. Like, we'll, we'll talk to. We'll talk to members, like apply for the With You program, and they'll be like, oh, like this sounds great, but like I don't have that much time and this, this sounds hard.

And so like, okay, so what's plan B for getting customers? They're like, oh yeah, you're right. It's like, like that's why like we're, we're kind of, people was really, really surprised when we don't push too hard on our sales conversations. 'cause they're like, oh, it's not really a priority. We're like, okay, cool.

Like. Why'd you book the coal then? Like, like what do you want? Like, like is this important to you or not? Because I don't, I shouldn't had to convince you that getting more leads for your business is important. You already know that it's important. Now there's just like this little voice in your head that's trying to make you procrastinate.[00:25:00]

Yeah. It's hard because I looked into Facebook Ads Manager once and the interface was scary. Womp. It's just like, just who cares, bro? Imagine fucking complaining about being able to make money. On the internet with a wifi connection on your laptop and high speed internet. Go work in a fucking coal mine or something.

Jesse: Right. You might as well at that point. 

Brandon: Mm.

Jesse: So I have a question that I like asking, but I, I, I'm sure you've been on a few podcasts and you always hear about what, what was your hardest pitfall, what was the hardest problem that you face, and that kind of thing. I like to put a little bit of a spin on that. I can say, what's the biggest pitfall that you had that you're proud of, in other words.

Brandon: You gotta 

Jesse: Good. No, go ahead. Quarter. You sounds like you already know what was going on. 

Brandon: Yeah, yeah, yeah. I was a quarter of a million dollars in debt to the A TO, so, which is the Australian Taxation Office. The payment plan was for three and a half years or something like that. I got out of it like six months.

Jesse: Nice. 

Brandon: And I remember like chatting to my parents because like we were [00:26:00] getting like, you know, scary letters for the gov. I remember talking to my bookkeeper and I was like, how much further? 'cause I was just basically using the A-T-O-A-T-O was like a line of credit while I was trying to work out how to make the business work.

Like just shifting everything and pivoting everywhere. And I was like, how much further can we push this thing until we're talking about jail time? She's like, you got about $50,000 more, which is about like a month or two away. And I was like, oh, okay. 

Jesse: Yeah. Better get move on there. 

Brandon: Exactly. But yeah, that was, um, that was certainly my biggest one.

Like I, I mentioned that pretty open, like that's on my Instagram. I was on my YouTube and stuff like that. I mentioned that quite a lot because I think a lot of business owners, like they would be in very similar situations where you're just in a lot of debt as you're trying to work things out, and then you kind of feel like you're in this little pit of despair.

And so, you know, like I was like, oh yeah, we're, we're gonna have to pay this thing off for like three and a half years. And then just kept focusing on making the product better, making marketing and sales better. And then just like we went from, so we, this one specific offer that. [00:27:00] After I looked at all the numbers, I was like, oh, just, just sell this.

Just don't sell anything else. Just sell this one thing. And the business as a whole, between all the different revenue streams that we had would do about a hundred thousand dollars a month. This particular offer did $25,000 a month. Now this one particular offer does about half a million dollars a month, and we did that in the space of six months.

Jesse: That's definitely one way to do it. Yeah. So, so what did we really learn in that experience? I mean, it, it sounds like you were able to pull it off, but what, what did we get get from that? 

Brandon: Oh, so much just like, just focus on just one thing. I find I was guilty of this as well, like I had like lots of different offers and lots of different tailoring and things like that, and the sol, and I thought the solution was due a lot more.

The solution was actually just do way less. It was just like, rather than all these different offers and all these different funnels, I was just like, all right, here's five ads that go to one [00:28:00] funnel. There's one sales script, there's one possible offer, and that's it. 

Jesse: It's amazing how we, when we concentrate a lot of our energies into just one specific solid thing that we know is already working.

Brandon: Yeah, yeah. 

Jesse: Where it can make the biggest difference in, in just everything. Yeah. 

Brandon: Yeah. And I had to like, one of the things is like most entrepreneurs are pretty like trigger happy with like saying yes to opportunities. I am very much the same, but I've had to like train myself to say no to a lot of things, which I'm much better at now, but sometimes it has those, I had to have awkward conversations where like I initially.

Expressed intent to do something with someone. Not like a like true agreement, but I'm like, oh yeah, like I'm keen. And then like two weeks later I've sat and I'm like, that's a massive fucking distraction. That's a hundred percent gonna pull you away from the main thing. And so I to like come back with my tail between like, Hey bro, because sometimes I'll be a friend too.

Like, you know, that thing we were keen on, I'm like. Yeah, I don't want to do it anymore.

Jesse: Well, that's just it. You have to realize that when you are [00:29:00] saying yes to a lot of things, you're also saying no to a lot of things too. Yeah, a 

Brandon: hundred percent. 

Jesse: And but on the other hand too, when you say no to something, what are you actually saying yes to? So it, it goes both ways, but which one of those ways is gonna benefit you the most is what you really have to concentrate on and understand how it actually works for you.

Yeah, for sure. 

Jesse: Alright, so in, in your vast accomplishments and DJing and everything else that you've been doing, what do you think is your biggest accomplishment? 

Um, 

Brandon: so many, like, I'm certainly proud of what we've created with, with you, which is the, like the two day workshop and then the six months of support afterwards.

'cause we've had business owners come through. Like the most insane results. Like just the other morning I got a voice memo on Instagram from one member saying thank you because I saw all the results he was getting, but he's like, I don't think he really knew how fucked we were when we came here. He's like, I was like, the business was on life support and.

I was running the business [00:30:00] off of my personal savings, another online fitness coach that was doing $10,000 a month when he came to me, and that was just like four or five months ago. Now he is hit his first $75,000 a month. Uh, I had a, I won't say her name because it's private to her, but I had a mother in one of the workshops.

I was actually wasn't even at the workshop. I had my own thing going on. She came up to me and my girlfriend at a cafe 'cause she recognized me and said she got to keep her house. 'cause of the program and she had like two or three of her kids with her. Um, yeah, like just the number of business owners that we've actually helped through the program that have been like, burned by agencies in the past.

And then we were like, we'll just do this two day thing and then they just beat all of them. Um, yeah, I'm super proud of that. 

Jesse: That's fantastic. I love, I love hearing stories like that where you've put something together for everybody else and it's changed their lives or saved their lives. It sounds like even, um, or something really super positive happened and they're able to come up to you or best that you as, so thank you [00:31:00] for, for what you've done.

That's what I live for, dude. That's the whole reason why I do this is to get, help other people. Yeah. And I, I don't expect a whole heck of a lot in return. Having that thank you is just, it's the most amazing feeling. 

Mm, yeah, for 

Brandon: sure. I get it in like industry set as well where, so industry sets for electronic music producers that wanna like make better music faster, they get signed to labels and stuff like that.

We have testimonials where students are like crying in them because they're like, I've made more progress in 10 weeks than I have in the last five years, my whole career. 

Jesse: Yeah. That's amazing. Awesome. Thank you for that. That's fantastic. 

Yeah. 

Jesse: So I think we touched on this once before, but I'm gonna hit it again just because I liked it so much.

But the advice, the, what advice would you give a brand new entrepreneur that's just getting started? 

Brandon: Hmm. What would be the best piece of advice I could give? I think the best piece of advice I could give would be, I. So if you [00:32:00] had an X axes and a Y axes, right, and the x axes is fuck around, and the Y axes is find out.

Most people don't fuck around a whole lot. And so as a consequence, they don't find out very much either. Your goal as an entrepreneur should be to fuck around as much as you possibly can so you can find out more. And so a lot of that really comes down to is just testing and iterating and feedback as fast as you can.

For example, you could talk to yourself all day long about. A particular ad or a particular landing page or a particular offer. But until you talk to lots and lots and lots and lots and lots of people about it, your sample size of feedback of yourself is still just a sample size of one and as a biased opinion as well.

And so your goal should be to get as much feedback as you possibly can, as fast as you can, and just failures are inevitable. So your goal should be to fail faster so you can get more valuable feedback. But just make sure that the failures aren't something that will kill you. 

Jesse: Yeah, it's a, a strategic there, there, you know, we got, we very strategic about it, [00:33:00] but we still have to put that stuff out there just to see what will happen.

Brandon: A hundred percent like you want to test in a way so that you still can back backpedal. So like I'll launch offers and be like, Hmm, that didn't work. Nevermind. And then go, all right, what about this way? It's like, oh, that was a little bit closer, but no, go back, undo it. And then you did like, do another one, do another one, do another one, and then finally do one.

It hits. All right. Just a bunch of that over and over and over, and over and over again. There you go. It's a little bit like gambling when you think about it. It's just like you, you know, when you, like, is it roulette? I don't gamble. I gamble on my ad account, just not in real casinos, but like, if you have like a roulette, you, you put all your chips and like lots of different numbers.

It's a bit like that. And then when you got a good feeling about one, you're like, ah, all right. Just all in on that one. 

Jesse: Yeah. I, I think our odds are a little bit better what we're doing than actual gambling, but we get the point, you know exactly what we're talking about here. Okay. That's awesome Brad. I love that.

Thank you for that little bit of advice. That's fantastic. Awesome. So I have a tradition I do with all my guests in the next six months. Where do you see you and your company? Do you have any goals for yourself in the next six months? 

Brandon: Yeah, we're gonna have an [00:34:00] office on the east coast of Australia so we can do workshops over there more frequently.

'cause that's the main demand is like if I want to help more business owners, you know, divorce their advertising agencies get better results. We had to be able to just simply run more workshops. So that just means more staff, you know, a team over on the East coast, so my team in PERF doesn't have to fly across the country, you know, every single fucking month or something like that.

So yeah, that's what, that's where we're going. 

Jesse: Okay. Awesome. So what I'd like to do here with you, Brandon, is in the next, in the six months, I'd like to have another interview mm-hmm. With you just like this one and to see if we are able to accomplish that and see where life has taken you over the last six months.

Is that okay with you? 

Sounds great. Sounds great. I'd love to. 

Jesse: Alright, awesome. Thank you. Alright, Brandon, this is your time to shine. This is a time where I want you to advertise yourself, how do we get ahold of you and all that good stuff. Okay. Ready, set, go. 

Brandon: So in at a short elevator pitch, I help service-based business owners divorce their advertising agencies more often than not actually.

Pretty [00:35:00] much all the time, they get better results than their agencies. 'cause no one understands the customer better than the business owner. No one speaks to the customer more than the business owner. And then more importantly, no one's more financially incentivizing the business owner for the marketing to do well than the business owner.

No one looks at the bank account every morning, no one's answering the phones every single day. No one's answering all the sales appointments. So the business owner. Service-based businesses in particular is the most qualified and financially incentivized person to do the marketing. All they need to do no is what button do I press to get in front of the right person?

That's it. So we do that in two days. Not a two month onboarding process. 

Jesse: Fantastic. Alright, Brandon, thank you so much for being on The Undiscovered Entrepreneur, get across the start line. This has been an absolute treat. I love talking to you. Got some great stories and I like, I got some great laughs in which is al.

Always great. Awesome. Thank you Jesse. Alright. Alright, SC believers, make sure you stay tuned for the wrap up. Okay everybody. Thank you. Bye-Bye.

All right, SC believers, that was Brandon. What a [00:36:00] fantastic conversation. I love talking to him, especially as being a dj and I wanted to be a dj. Kind of wanted to be a DJ myself in the near future, but I'm so glad to be able to talk to Brenda, get his insights on the things that we talked about. But I do have two major takeaways I'd like to talk to you about.

Embrace imperfection to ignite action. Brandon's journey shows that perfectionism is a trap that stalls progress by launching a DJ school with just a napkin sketch and a free trial, he turned his idea into reality.

Proving that starting small and iterating fast is the key to entrepreneur success, overcoming fear and taking bold, imperfect steps to get across the start line. Focusing on one core strength by nearing his focus to a single high impact offer, branded transformative, his business from a hundred thousand to 500,000 and [00:37:00] just six months, demonstrating that concentrating energy on what works best can lead to exponential growth.

Say no to distractions and double down on your strongest idea to achieve breakthroughs. And with that I'm gonna say thank you very much SC Believers for another episode, and I will talk to you next week. Thank you everybody. Bye-bye.

There you have at future entrepreneurs, we've taken another step towards our journey to get across that start line. Remember, every great business starts with a single idea and the courage to pursue it. You've already shown that courage by joining us here today. As we wrap up this episode of The Undiscovered Entrepreneur, I want to remind you that the start line isn't as far away as you might think.

With each bit of knowledge you gain, each fear you face, you're getting closer to launching your dream. Until our [00:38:00] next episode together, keep pushing, keep dreaming, and most importantly. Keep taking those steps across the start line. They'll all add up to big strides and your entrepreneur adventure. This is SC your guide to cross the start line.

Remember, your future is waiting. I can. I am. I will. And I'm doing it today. And.