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President / Business and Brand Architect
Howard A. Lim grew up in Santa Barbara, California, in a family of eight siblings. His passion for creativity ignited at the age of five through finger painting. After completing his Applied Art and Design education at Cal Poly, San Luis Obispo, graduating in the top 10% of his major, and pursuing graduate studies in Advertising and Digital Media at the Art Center of Design in Pasadena, he founded HOW CREATIVE® in 1987. Lim's pioneering contributions to digital media design and advertising for Fortune 100 companies, such as Apple, Disney, Paramount, Xerox, Oracle, Cirque du Soleil, Mattel, AT&T, and HP, positioned him at the forefront of contemporary branding with profound results.
After a decade leading the digital revolution for Fortune 100 companies, Lim recognized that over 95% of businesses falter or plateau within 3 to 5 years. He developed a solution to empower businesses to achieve their full potential, benefiting stakeholders and contributing to a robust economy.
Leveraging his creativity and business acumen, Lim pioneered the We Design Businesses® framework through his exclusive SIM System™, catalyzing heightened profitability, inspired cultures, and industry-leading brands. The SIM System empowers enterprises to unleash untapped potential, expedite timelines, amplify profitability, and transcend sector limitations. Lim has led paradigm shifts in businesses and industries, positively impacting the economy and societies.
Lim's contributions have earned him recognition in esteemed publications like the Los Angeles Times and Wall Street Journal. He advises organizations such as the Cal Poly College of Liberal Arts Dean's Associate Advisory Council and has received numerous accolades, including the INPEX Lifetime Achievement Award, iCAN Speaker Award, and HOW Design Award.