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Business Coaches and Consultants
Krystal Eicher and Wendy Guth are the co-founders of Serendipitous Rebel, a coaching company dedicated to helping women entrepreneurs move from overwhelm and self-doubt into clarity, confidence, and aligned action. After rebuilding their businesses twice, including walking away from a toxic partnership and redefining success on their own terms, they now guide others through the fears that stop so many new founders: imposter syndrome, perfectionism, and the pressure to have it all figured out. Through their peer-led mastermind retreats at sea, Krystal and Wendy help women break patterns of overthinking, trust their instincts, and take meaningful steps toward building businesses that truly support their lives.