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CEO
Luis Derechin is a serial entrepreneur, bestselling author, and CEO of Nir-Yu. He co-founded JackBe (the first Mexican tech startup to secure U.S. venture capital) and later sold it to Software AG. After two decades building cross-border teams, he became known for his contrarian take that traditional outsourcing is a “death trap” for growing companies.
His book, The Offshore Team Deathtrap (Amazon #1 Bestseller), exposes why so many startups fail with remote teams and introduces his REMOTE Intelligence framework: a proven system for cutting costs 40–60% while improving quality and culture. Today, Luis helps founders build nearshore, mission driven teams that operate like true partners, not contractors.