Start a Business in 2025: Elina’s Guide to Building a 7-Figure Brand from Zero
Did you like the episode? Send me a text and let me know!! From Layoff to a 7-Figure Doodle Brand 🐾 In this episode, Skoob sits down with Elina, an entrepreneur who turned an unexpected layoff into a thriving seven-figure e-commerce business in just over a year. Elina shares the exact blueprint she used, starting with the simple inspiration from her doodle. She breaks down how to find a niche, validate a product idea without spending a dime, and turn a major setback into your biggest launch...
Did you like the episode? Send me a text and let me know!!
From Layoff to a 7-Figure Doodle Brand 🐾
In this episode, Skoob sits down with Elina, an entrepreneur who turned an unexpected layoff into a thriving seven-figure e-commerce business in just over a year. Elina shares the exact blueprint she used, starting with the simple inspiration from her doodle. She breaks down how to find a niche, validate a product idea without spending a dime, and turn a major setback into your biggest launch advantage.
This conversation is packed with actionable advice on building self-belief, the power of consistency, and why serving a specific person is the ultimate key to success.
Key Topics & Timestamps
- [00:00:55] Elina’s Origin Story: How getting laid off in March 2023 became the catalyst for her entrepreneurial adventure.
- [00:01:40] The Book That Started It All: Elina discusses how reading 12 Months to 1 Million by Ryan Daniel Moran reframed her mindset to focus on serving an audience first.
- [00:03:20] Finding the Niche: How she identified her target market (doodle owners) and used Facebook Groups and ChatGPT to pinpoint their biggest challenge: matted fur.
- [00:07:55] The #1 Obstacle for Entrepreneurs: Elina explains why mindset and training yourself to believe in your vision is the hardest, most crucial part of the journey.
- [00:13:10] A Pitfall to Be Proud Of: Elina shares the story of a two-month product delay that she turned into a massive win by "stacking the deck" with micro-influencers.
- [00:16:45] A Major Milestone: Launching in December 2023 and growing the brand to a seven-figure valuation within a year.
- [00:18:20] Elina's Top Advice: Why every aspiring entrepreneur must first pick a specific person or "avatar" to serve before doing anything else.
Connect with Elina
- For Doodle Products: Follow DoodWoofCo on Instagram at @doodwoofco.
- For Brand-Building Coaching: Learn from Elina at elinatalksbrand.com.
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