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Business Conversations With Pi: Entrepreneurship – Validate, Market, Iterate, Succeed
[00:00] – Introduction
Host KU welcomes listeners to the show, introducing co-host PI, an AI assistant trained on business knowledge. The episode focuses on answering burning questions for new entrepreneurs.
[00:29] – Who Should Listen
Whether you’re just starting or already building your business, this episode is packed with actionable advice on business plans, marketing, and more.
[01:37] – Meet the Hosts
Jesse and Lawrence (PI) greet the audience and set the stage for an investigative journey into entrepreneurship.
[01:54] – Validating Your Business Idea
Jesse asks: “Are our ideas solving a real problem people will pay for?”
Lawrence (PI) shares steps to validate your idea:
• Market research (surveys, interviews)
• Competitive analysis
• Building a Minimum Viable Product (MVP)
• Considering your revenue model
[03:01] – Finding Potential Customers
Jesse asks where to find people to test products/services.
PI suggests:
• Online forums and communities
• Networking events and trade shows
• Crowdfunding platforms (Kickstarter, Indiegogo)
• Referrals and word-of-mouth
• Targeted ads (Google, Facebook)
[03:58] – Discovering Events for Research
Jesse asks about finding events for market research.
PI recommends:
• Eventbrite
• Meetup
• LinkedIn Events
• Local Chamber of Commerce
• Trade associations
[04:52] – Book Recommendations for Entrepreneurs
Jesse asks for book suggestions to help with marketing.
PI recommends:
• "Hooked" by Nir Eyal (https://amzn.to/4qbMpG0) (29:59) – Creating habit-forming products
• "Crossing the Chasm" (https://amzn.to/4qcqwGD) by Geoffrey A. Moore (29:59) – Marketing new tech products
• "The Lean Startup (https://amzn.to/42Bq9vm) " by Eric Ries (29:59) – Building startups through iteration
• "The Ultimate Sales Machine" (https://amzn.to/42JaIBk) by Chet Holmes (29:59) – Systematic sales and marketing
• "The Innovator’s Dilemma (https://amzn.to/4q6UQmh) " by Clayton M. Christensen (29:59) – Navigating disruptive innovation
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