🎙️ Welcome to Business Conversations With Pi! In this episode, we dive deep into the essential questions every new entrepreneur faces. Whether you’re validating your business idea, searching for your first customers, or looking for the best marketing books, this episode is packed with actionable advice and resources.
👇 Timestamps & Topics Covered:
00:00 – Introduction
Meet your hosts and discover what this episode is all about.
00:29 – Who Should Listen
Find out if this episode is for you—whether you’re just starting out or already building your business.
01:37 – Meet the Hosts
Jesse and Lawrence (PI) set the stage for an insightful journey into entrepreneurship.
01:54 – Validating Your Business Idea
How to ensure your idea solves a real problem people will pay for.
Market research
Competitive analysis
MVPs
Revenue models
03:01 – Finding Potential Customers
Where to find and connect with your target audience.
Online communities
Networking events
Crowdfunding
Referrals
Targeted ads
03:58 – Discovering Events for Research
Best platforms to find business and networking events:
Eventbrite
Meetup
LinkedIn Events
Chamber of Commerce
Trade associations
04:52 – Book Recommendations for Entrepreneurs
Top books to help you with marketing and business growth:
"Hooked" by Nir Eyal – Creating habit-forming products
"Crossing the Chasm" by Geoffrey A. Moore – Marketing new tech products
"The Lean Startup" by Eric Ries – Building startups through iteration
"The Ultimate Sales Machine" by Chet Holmes – Systematic sales and marketing
"The Innovator’s Dilemma" by Clayton M. Christensen – Navigating disruptive innovation
06:05 – Final Words
Encouragement and advice for all aspiring entrepreneurs.
06:34 – Outro
How to submit your questions for future episodes and stay connected.
đź“š Books Mentioned:
Hooked by Nir Eyal
Crossing the Chasm by Geoffrey A. Moore
The Lean Startup by Eric Ries
The Ultimate Sales Machine by Chet Holmes
The Innovator’s Dilemma by Clayton M. Christensen
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