Did you like the episode? Send me a text and let me know!! (https://www.buzzsprout.com/twilio/text_messages/1871101/open_sms)

From Layoff to a 7-Figure Doodle Brand 🐾

In this episode, Skoob sits down with Elina, an entrepreneur who turned an unexpected layoff into a thriving seven-figure e-commerce business in just over a year. Elina shares the exact blueprint she used, starting with the simple inspiration from her doodle. She breaks down how to find a niche, validate a product idea without spending a dime, and turn a major setback into your biggest launch advantage.

This conversation is packed with actionable advice on building self-belief, the power of consistency, and why serving a specific person is the ultimate key to success.

Key Topics & Timestamps

• [00:00:55] Elina’s Origin Story: How getting laid off in March 2023 became the catalyst for her entrepreneurial adventure.
• [00:01:40] The Book That Started It All: Elina discusses how reading 12 Months to 1 Million by Ryan Daniel Moran reframed her mindset to focus on serving an audience first.
• [00:03:20] Finding the Niche: How she identified her target market (doodle owners) and used Facebook Groups and ChatGPT to pinpoint their biggest challenge: matted fur.
• [00:07:55] The #1 Obstacle for Entrepreneurs: Elina explains why mindset and training yourself to believe in your vision is the hardest, most crucial part of the journey.
• [00:13:10] A Pitfall to Be Proud Of: Elina shares the story of a two-month product delay that she turned into a massive win by "stacking the deck" with micro-influencers.
• [00:16:45] A Major Milestone: Launching in December 2023 and growing the brand to a seven-figure valuation within a year.
• [00:18:20] Elina's Top Advice: Why every aspiring entrepreneur must first pick a specific person or "avatar" to serve before doing anything else.

Connect with Elina

• For Doodle Products: Follow DoodWoofCo on Instagram at @doodwoofco. (https://www.instagram.com/doodwoofco/)
• For Brand-Building Coaching: Learn from Elina at elinatalksbrand.com. (https://www.elinatalksbrand.com/)

esbootcamp.wearejonesinfor.com (https://esbootcamp.wearejonesinfor.com/)

Thank you for being a Skoobeliever!! If you have questions about the show or you want to be a guest please contact me at one of these social medias
Twitter......... ..@djskoob2021 (https://twitter.com/DJskoob2021)
Facebook.........Facebook.com/skoobami (https://www.facebook.com/SkoobAmI/)
Instagram..... instagram.com/uepodcast2021 (https://www.instagram.com/uepodcast2021/)
tiktok....... @djskoob2021
Email............... Uepodcast2021@gmail.com

Skoob at Gettin' Basted Facebook Page (https://www.facebook.com/profile.php?id=61575623411445&sk=photos)

Across The Start Line Facebook Community (https://www.facebook.com/share/g/1Ew46eisZM/)

Find out what one of the four hurdles of stop is affecting you the most!! (https://jesse-1wvsu31m.scoreapp.com/?redirect_from=podpage)

If you would like to be coached on your entrepreneurial adventure please email me at for a 2 hour free discovery call! This is a $700 free gift to my Skoobelievers!! Contact me Now!!

On Twitter @doittodaycoach (https://twitter.com/home)

doingittodaycoaching@gmailcom