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Where Are They Now? Catching Up With Christy O'Connor | Episode 

Skooby reunites with marketing veteran Christy O'Connor, President & CEO of O'conCo Marketing, to discuss business growth, AI automation, scaling with intention, and the foundations every new entrepreneur needs.  

🎙️ Guest: Christy O'Connor 🌐 Website: oconcomarketing.com 

⏱️ Episode Timestamps 

[00:00:00] — Introduction & Christy's background

 [00:02:00] — Shift toward agency support & AI automations

 [00:06:00] — Why systems must come before sales

 [00:09:00] — Personal growth & what's changed

 [00:13:00] — The 3 non-negotiables for new virtual assistants

 [00:15:00] — The marketing formula: benefit without pain point 

[00:19:00] — Pricing, perceived value & avoiding desperation 

[00:23:00] — The importance of unplugging & recharging 

[00:28:00] — Clarity, consistency & control framework 

[00:31:00] — One year goals & closing advice  

📌 Key Takeaways 

• Clarity before clients — know exactly who you serve and who you don't
• Sell outcomes, not tasks
• Pricing reflects perceived value — never undersell yourself
• Structure before sales prevents bottlenecking and burnout
• AI works best with human oversight layered into the workflow

 
💡 Notable Quote "Clarity equals consistency and consistency equals control."— Christy O'Connor


📚 Mentions
 

• Jeff Lopez / CEO Labs — Easy Sales, Easy Scales

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Pervious episode with Christy 104 (https://www.tuepodcast.net/videos/christy-oconnor-from-failure-to-flourishing-in-business-1/)

 

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