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Where Are They Now? Catching Up With Christy O'Connor | Episode
Skooby reunites with marketing veteran Christy O'Connor, President & CEO of O'conCo Marketing, to discuss business growth, AI automation, scaling with intention, and the foundations every new entrepreneur needs.
🎙️ Guest: Christy O'Connor 🌐 Website: oconcomarketing.com
⏱️ Episode Timestamps
[00:00:00] — Introduction & Christy's background
[00:02:00] — Shift toward agency support & AI automations
[00:06:00] — Why systems must come before sales
[00:09:00] — Personal growth & what's changed
[00:13:00] — The 3 non-negotiables for new virtual assistants
[00:15:00] — The marketing formula: benefit without pain point
[00:19:00] — Pricing, perceived value & avoiding desperation
[00:23:00] — The importance of unplugging & recharging
[00:28:00] — Clarity, consistency & control framework
[00:31:00] — One year goals & closing advice
📌 Key Takeaways
• Clarity before clients — know exactly who you serve and who you don't
• Sell outcomes, not tasks
• Pricing reflects perceived value — never undersell yourself
• Structure before sales prevents bottlenecking and burnout
• AI works best with human oversight layered into the workflow
💡 Notable Quote "Clarity equals consistency and consistency equals control."— Christy O'Connor
📚 Mentions
• Jeff Lopez / CEO Labs — Easy Sales, Easy Scales
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Pervious episode with Christy 104 (https://www.tuepodcast.net/videos/christy-oconnor-from-failure-to-flourishing-in-business-1/)
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