Aug. 27, 2024

Transforming Fear into Growth: Brie-anna's Journey in Entrepreneurship

Transforming Fear into Growth: Brie-anna's Journey in Entrepreneurship
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Navigating Fear and Embracing Growth: A Conversation with Brianne

In this episode of Undiscovered Entrepreneur, host Skoop interviews Brie-anna, an inspiring entrepreneur who owns two businesses: Shekinah Counseling and Consulting LLC and Attainable Vision LLC. They discuss the common fears entrepreneurs face, the process of overcoming obstacles, and the journey from aspiration to realization. Brianne shares her experiences with burnout, the importance of networking, and her methods for conquering the unknown. The episode provides valuable insights for new entrepreneurs, emphasizing the significance of getting out of comfort zones and learning from challenges.

Guest Website

Guest podcast link

Private Practice Start-Up


00:00 Introduction to Undiscovered Legacy
00:20 Welcome to The Undiscovered Entrepreneur
01:42 Meet Brianne: Entrepreneurial Journey
03:22 Brianne's Business Ventures
07:03 Overcoming Fear and Challenges
08:26 Networking and Learning from Others
10:56 Brianne's Upcoming Webinar and Community
13:11 The Four Pillars of Entrepreneurship
14:50 Brianne's Podcast: Business for Nerds
15:51 Overcoming the Fear of Failure
17:18 Navigating Business Challenges
20:06 Dealing with Compassion Fatigue and Burnout
24:21 Celebrating Accomplishments
26:56 Advice for New Entrepreneurs
28:12 Setting Future Goals
30:58 Conclusion and Final Thoughts

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 Brie-anne

Brie-anne

[00:00:00] This is an Undiscovered Legacy production.

I think a big part is something all of us humans experience is the fear of what could happen. Could I fail or could I be successful? And then I won't know how to keep going. I think it's a big part is the fear of the unknown.

Are you ready to unlock your entrepreneur potential? Are you ready to break free from all the barriers holding you back? Then you've come to the right place. Welcome to the Undiscovered Entrepreneur. Your first step of getting across the start line.

I'm your host and guide, Scoop, and I'm here with one mission. To help you overcome the obstacles standing between you and the start of your adventure. Whether you're dreaming of launching a startup, creating the next big app, or turning your passion into a thriving business, this podcast is your launchpad.

Together we'll [00:01:00] navigate the challenges, Overcome hidden boundaries that stop us from starting and learn how to overcome them with the help of others. Experience them right along with you. So are you ready to take that crucial step to transform from aspiring to inspiring? And let's get across that start line together right here, right now on the Undiscovered Entrepreneur. 

Hello, Scoob believers, and welcome to episode number 82 of The Undiscovered Entrepreneur, and it's me, Scoob! Coming to you to whatever device you happen to be listening on. Okay. So today's episode is with somebody that I think has just a great energy and I love what she does.

And we're talking to Brianne. Now Brianne actually owns two businesses, a consulting business and attainable vision. LLC. , this one [00:02:00] actually helps support new entrepreneurs and helping them build their business, which I think is kind of important. Cause that's what I try to do too.

So in this episode, we're going to talk about the, , the fear of the unknown, discovering how successful entrepreneurs confronted overcome paralyzing fear and, an uncertainty in future business. The surprising truth about fear of success and uncover why some aspiring business owners are frequently afraid of achieving their goals and we're going to navigate the winds of change and explore the transformational power of entrepreneurship and how we turn our fear into the fuel for growth. So today we're going to talk to Brianne. Let's take a listen.

Salutations, school believers. And we are here again with another amazing entrepreneur. Today we're here with Brie. Hi Brie. How are you? I'm good. How are you doing? Scoob? Oh, fantastic. Thank you so much for being on the undiscovered entrepreneur.

I really super appreciate you taking your, I super appreciate you taking the time out of your [00:03:00] day today. It's no problem at all. I'm happy to be here. All right. So I could do have one kind of semi serious question to ask you right away. Okay. All right, here we go. Ready? All right. Are you a school believer?

I am. Yes. All right. Thanks for you. Thank you so much for being a school believer. I really appreciate you. All right. So what I'd like to do here at the very beginning is get a little bit about who you are, what you do and how you got across the start line in your entrepreneur adventure. Okay. Who I am. I don't talk a whole lot about me.

How did I get started? It started in college when I had a mentor who was, had his own business and I thought that was awesome. And he was a counselor and, I was also training to learn psychology and counseling and all of that, and it inspired me to start my own business someday. Of course, I had [00:04:00] to get all the certifications and licensures and training and all of that, so I had to finish that first, and then I had to work for others, and eventually after getting my license, I was able to start my own business, and so I had to take a crash course in business because it's not like the counseling degrees train you in business at all.

So I was following podcasts like this one and other like YouTube videos and doing lots of research and learning from other entrepreneurs. So that's how I got started in my first business. Okay. And your first business. So you have a second business that I do. Sure. So this the first one I just talked about is Shekinah counseling and consulting LLC.

This one, this second business is attainable vision, LLC. So I launched that [00:05:00] kind of similar to what you're doing, supporting entrepreneurs. Helping them get going and build their businesses. I have a business partner too, who also offers business assessments and has been working in the field for a very long time in business consulting.

So together, any. Difficulties I have with the business side, he's able to fill in because I'm more, counselor like, but I have experience in that. I've built my own businesses. So anyway, that's a little bit about that second business. That's awesome. I love the fact that you started like I did, as far as that goes, just following other podcasts and listening to books and things of that nature.

I, I mean, I would be nowhere that I would be today if I wasn't doing that. I hear that. Yeah, I think we can learn so much from other business owners who have gone before us. Yeah, for sure. I, do you have [00:06:00] any particular people you'd like to listen to or, or book that you could maybe suggest? Yes. This was for private practice, but the private practice startup was a big part of how I learned how to get my business started in private practice.

And there's another one that helped with the coaching business What is her name off to look it up, but there was another we'll have that book for the, in the show notes, ladies and gentlemen, just so you know, we find that later. Yeah. I let's see. The coaching habit was probably the one book that really helped me along in doing my coaching, what I do.

Oh, okay. And that was really big for me too. And then the one book, I, I'm sorry, I've said this book so many times. And my podcast, people are probably tired of hearing it by now, but The Big Leap by Gay Hendrix was a book that changed my life. So whenever I talk about books, that's one that's definitely on the top of the list for me.

Mm [00:07:00] hmm. I'll have to look them up. Yeah, definitely. Yeah. It seems to me like you went through a lot of college for the first one and that thing, and the second one you just did it on your own. Which one do you think you, was easier for you? Probably the first one because there is so much guidance from other private practice entrepreneurs on how to get started.

I didn't realize it existed until I started Googling and, learning from other, entrepreneurs, other private practice owners, networking was huge. That's another part networking. Oh my goodness. That really helped my first business. The second business and coaching I'm learning is. Very different than private practice marketing.

It is so different. It's kind of trial by fire for me. I had to hire my own coach to understand a little better the ropes of business coaching and marketing and that type of thing. I'm in the process of [00:08:00] learning right now and testing then looking, analyzing. What is working and what isn't working.

So I'm in the middle of those starting and growing pains in the moment. Yeah. It's never a straight line too. It's kind of like, it's a line that it's a squiggly all the place and there's a squiggly going the other way. And then it's a line to the, to the end of where we need to go. It never is straight line.

Yes. Networking is a big part of no matter what you're doing. Whether it's what you're doing now or whether it's consulting or anything getting together with the right people Being around the people that will support you or even in the same kind of boat as you are Is such a great great way to learn Yes.

Oh, I totally agree. And actually that's another piece of what's been happening since I'm learning as I go. I've been meeting so many awesome people like you on this [00:09:00] journey, people I probably would have never run into if I hadn't pushed myself out there because I am an introvert. So I've really had to push myself.

That can be exhausting too, especially as an introvert to, to get out there and to other people and show your face to other people. I know the guy that I follow, his name is Pat Flynn. He's a total introvert and like he, he always talks about how he'll go to these conventions and everything and then after it's all over, he'll go into his room and hide and try to recover from everything.

So I understand where, now I'm a total extrovert if you couldn't tell. I like to get out there. I like to show my face. I like to be around people, but ultimately the same that ultimately networking, being out there, confronting people, shaking hands virtually, or, realistically is one of the best things you could do for yourself.

Yes. I think it is one of the best marketing tools networking. All right. What we [00:10:00] talk about my, my, and my podcast is getting across the start line. If you couldn't tell already. So what do you think as experienced and an inexperienced, it's interesting to have both entrepreneur, how it stops people from getting across the start line?

What hinders them typically? Is that what you asked? Mm hmm. I think a big part is something all of us humans experience is the fear of what could happen. Could I fail or could I be successful? And then I won't know how to keep going. I think it's a big part is the fear of the unknown.

Yeah. Fear of success. That's weird to hear that, but some people they're like, okay, what I succeed, but then what happens after that, do I, do I actually want to succeed? Because it's going to change everything that I do. And a lot of the times we fear change. Yes. That's a big part of it too.

And not knowing where to start, I think is another part [00:11:00] which actually I'm launching a new webinar series for business owners on how to get started. Yeah, it's going to be in on August 9th, we're starting at, I think it was three. I'm still. Marketing it. And so we're going to support business owners in all kinds of ways.

You could join if you're established or if you're just starting. And I'm still writing it. So I'm open to suggestions on what people want covered. I have noticed that lead Like building the email list is something that people really want to learn right now. So I do have a couple of videos about that.

Those are on my sub stack blog. So yeah, I'm open to suggestions. Please let me know what you want. You're, anybody wants to talk about with business. Do you, do you have a link that we can go to, to maybe sign up to go to that? Yes. I haven't memorized it yet. Hold on. That's okay. [00:12:00] I just created it the other day.

Oh, just in time then. Right. So that would be at www do attainable vision courses slash business Workshop. And I can send you the actual link because that's, yeah, send me the actual link. 'cause I'm gonna put it into the show notes. I'm gonna try to if. August 9th has passed. Let me know if and when you have another one so we can get that hooked up into the, into the show.

Sure. Yeah. Yeah. I hear you. That's pretty soon. Yeah. As I say as of this recording, we're like late July. So August 9th is coming up here pretty quick. So yeah, we don't make it for that one. We'll catch the next one for sure. Oh, and one thing. They could join at any time or my business for nerds, community calls.

I'm having those every Friday at sometimes one 30, sometimes at three. You just joined my Facebook group, attainable [00:13:00] vision for business to learn more about that. So I'm going to have ongoing. So every other Friday, that's going to be going on. Awesome. Yeah. We'll definitely put that on there. Okay.

Back to what we're talking about. Okay. So fear, fear of failure. Those are two of the biggest things that those are actually two of the four pillars that I talk about in my pod, in my podcast about the four pillars of stop. And that's fear, failure, imposter syndrome, and perfection. And those seems to be in the whole three years that I've been doing this, those four things seem to be the things that most people talk about stopping them from getting across the start line.

Fear is always a big thing. It's always been a big thing for me. We all fear the unknown. We fear failure. That's why failure is part of one of the pillars too. Do you know what the acronym for fear is by chance? The acronym for fear. Yes. Probably, but it probably flew out of my brain. I'm neurodiverse.

That's okay. That happens. False evidence appearing real. Oh yes. I have heard [00:14:00] that. Yeah. That's that I've spent a lot of my time. When I first started sales, I was actually a car salesman. I was a car salesman for 16 years and my sales manager introduced me to that acronym. And it, it hit me so hard because it's really true.

The things that we fear in our heads are just feelings. They're emotions are not a saber tooth tiger. That's going to bite us. Right. We'll take it as a grain of salt, but I always use fear as maybe a guide, because if I fear it, I think I should do it to not just overcome the fear, but learn from what the experiences I have from overcoming that fear.

Yes. Yes, to use it as a guide, like maybe I should try that thing. Yep. I felt a lot of fear with starting my podcast and I still, I did it afraid. I think we all do it afraid at one point. So now you have a podcast too. There's, there's all kinds of things you got going on here. Tell me about your, I know we keep going off subject, but this is too much good stuff.

Too much good stuff. Tell me about your [00:15:00] podcast. My coach says that I probably do a little too much. But anyway, that's why we're podcasters, shiny object syndrome. I've got anyway, Dr. Willie's business for nerds is the name of my podcast. And I talk about all types of business topics. So I record my own videos and I interview other entrepreneurs on how they're building their businesses, what they do and that type of thing.

So I really love. My podcast. I mean, I love doing it. I love meeting people and I love sharing what I know. I get that. I don't know everything. Certainly not, but I know some, and I want to share that. There's always somebody a little bit behind us that wants to learn what we know, right? So as long as that keeps happening, we got something to talk about.

Yep. All right. My next question was going to be, was it the same for you? Was the fear and the fear of failure the thing that was stopping you from moving forward or was it something [00:16:00] else? Not really. The fear of failure with different parts of my business, the actual starting it was not too difficult because the logistics of it, it was like, I've been wanting this for so long.

I'm excited. So I started it, but the getting out there and networking, that was scary. Not knowing how to credential with insurance companies. That was scary. What else? Accepting payment. How do you do that? That was like all the different parts of it. The actual starting was easy, but the parts of business were so difficult.

Sometimes it's not so much the start of the business, but it's starting something new and different. Even if we're like, almost all the way through our entrepreneurial adventure or halfway through whatever the case might be. Starting something new and different. Can also be starting, getting across the start line, which we come across those different types of fears and, and those kinds of [00:17:00] things.

Yeah, so yeah, it wasn't really just starting it. It was, yeah, the different parts that I didn't know how to do. So getting past those starting lines, there's so many starting lines. There's a lot of starting lines. Yes. All right. When you're just getting started in your, we're going to talk about your first business for a minute.

What was the really the hardest pitfall you had to overcome in your, in your experience? Hardest pitfall. There were so many and I'm 1 of those people that I, once I get through something difficult, I try to block it a little bit. What was the most difficult pitfall? I think networking, pushing myself out of my introverted, traigmatic Self meeting people at coffee shops when I didn't know what was going to happen.

The ebb and flow of private practice, that was really scary because it's not like you get [00:18:00] a consistent paycheck. And that can be terrifying at times things like that, and you asked what were the major pitfalls, just making sure I'm on track. Yeah, yeah, yeah, yeah, you're, you're, you're going the right way there, Brady, you're okay.

Again, neurodiverse, I, I go on tangent, that's okay. Yeah, so figuring out income oh, electronic health records, oh my goodness, navigating those. So there are so many and each one provides like a different type of help for different entrepreneurs who are in private practice. And I had to try a number of them to see what worked for me.

My business was a little complicated cause I had two EINs for a while. So that was interesting to navigate and clearing houses. Other private practice owners will know what I'm talking about. That, these EHRs are just, they're great, but which one [00:19:00] works for me can be difficult to figure out. I have a great one now that I love, so now I'm good, but in the beginning that was tough.

Yeah, finding the right programs or finding the right ways to navigate through what you're trying to accomplish can be difficult. We also talk about getting out of our comfort zone. We can't, we can't expect to move anywhere or do anything with our businesses if we don't get out of that comfort zone and try something new, try something different.

And I, I know for a fact from all my introvert friends, like getting out of that comfort zone to get out there is super, super difficult. It is. Yeah. The fear can be it can freeze us. So we don't try. And overcoming that taking 1 small step forward can help. And that's that's what it means to get across the start line.

Just taking that 1 step forward. I love that. That's awesome. On a different kind of note, do you have a pitfall problem that you're most [00:20:00] proud of? In other words. I'm glad I had this pitfall because I learned this from it. Have you had anything like that happen to you? I'm sure I have, so therapists and helpers and other like nurses, doctors, a lot of us eventually may struggle with what's called compassion fatigue. I don't know if you know what that is.

Have you ever heard that term or burnout is another word? Definitely burnout. Yes. Yeah. Yeah. I have struggled with that in the past especially during 2020. And I think a lot of us were struggling with that. Many of us came together and talked about it and supported each other. But prior to that, I think a lot of us felt stuck and I was stuck for a while.

I did seek my own support. Consultation my own therapy, and I was able to get through it. I think a lot of us, we identify that it's something probably pretty much [00:21:00] all of us helpers face at some point, and we need to navigate it. So that's something that is a big focus of my. Podcasts and a lot of my writings are how to help people through compassion, fatigue, and burnout to keep doing the work.

So I was able to turn that struggle into I actually studied it for my dissertation, for my doctorate, and now I'm sharing that data. And I'm going over that a lot in my workshops and things like that. And I think I can translate it to other types of business because I think many of us struggle with burnout at some point in various ways.

It may be unique. It is unique to each person, but I think a lot of what we learned can apply to various scenarios. But yeah, that's a big part of my own pitfall. I was able to I learned from it and now I'm helping others to keep, to stay in the field and keep going. There is a way with better boundaries, with support, with, again, [00:22:00] community and peer support is a big thing and that connects with networking too.

So we, I think one of the biggest things is let's not be alone through it. You can't be alone. Yeah, 100 percent find a community that will help you that will listen to you that will talk to you to get you through those rough parts and we are the combination of the five people we hang around most.

So make sure that we choose those five people very carefully because those are going to be the people that support you that pick you up when you've fallen down or, or push you along when things are going rough. And burnout is definitely real. I've actually, in my, Interviews. I had interviewed one gentleman.

His name was Cliff Ravenscraft, and he he's a big coach. I would look him up if you haven't heard of him before, but he was a podcaster as well, too. And he went through a 24 hour podcasting thing where he was on the air for 24 hours on top of everything else that was going on. He when he [00:23:00] got off, the 24 hours.

He had a huge pain in his back and he found out that he had gallstones and that were really bad. So his burnout actually came out physically when he had to go through surgeries and all that stuff to make sure and he pulled out of it fine. But he's a better person about it now. How to keep now he keeps those boundaries up and he rests when he needs the rest and that kind of thing too.

I suffer from superhero syndrome. I don't know if you've ever heard of that or not. Something like it. Something like that, where I just gotta help out everybody, but the thing is the thing I've noticed is who helps the superhero when he has a rough time. So I've learned that, I, as much as I want to help everybody as possible.

I got to help myself along the way too. Yeah. So keep full rest keep my boundaries high and that kind of thing too. So I could still go help peeps, be the superhero and help people. Yeah. Self care. I know a lot of people, especially therapists, they hear the word self care a [00:24:00] lot, but I think unique, it's unique to each person, self care that's boundaries that, if you love going to the beach, maybe sometimes it's doing that, there's all kinds of ways to add.

We take care of ourselves better. Yeah. 100 percent love it. All right. You have two businesses, so I'm going to ask for this answer twice. What, what is your favorite accomplishment that you've had? Let's start with the first business. What is your best accomplishments that you've had so far? I think it's not just one it's.

It's amazing seeing people heal from trauma. I trained in eye movement desensitization and reprocessing. And when I learned that therapy technique, people were healing a lot. Not quicker, but maybe quicker, but it, it, it just really [00:25:00] helped people. And it's amazing to be part of that. It draws out a person's strengths that are from within.

It helps them to see their strengths, but also helps them heal from where they've been injured. Working with them is amazing. I really, it definitely gives you that warm, fuzzy feeling in your chest when you have somebody that comes through and actually, And heals from whatever it is that they might be going through.

And to know that you were a part of that, to make somebody else's life so much better. It really makes you feel better. Yes. Yes. And I feel like it's a tool that's helped me help people better. So I'm glad I learned it. All right, and how about the newest business? Any good accomplishments you want to talk about there?

Accomplishments. That one's still fairly new, learning things I had no idea how to do. Podcasting and recording myself and [00:26:00] being okay with releasing that on the internet as an introvert. Editing, learning how to create music in a system where I'm old school, I'm a musician too, just for fun, but I didn't know how to do that online or in a program and I learned how to do that.

So things like that, like learning things I had no idea I was capable of. Nice, that's good. That's good stuff. I know it's new so I'm not gonna get too deep into it But yeah, especially when you're first getting started with podcasting and everything else. It's so exciting It's so exciting to get out there and say hey There's something out in the airwaves that are gonna be out there and people are gonna be able to hear what I have to say Yeah, it's exhilarating and Terrifying.

Yeah. Oh, yeah. At the same time Oh, they're listening to me. I hope I did. Okay. What did I sound? Okay. I hate the sound of my own voice. That's the 1 thing I had to go over. Oh, yeah. Yeah, I hear you. Since most of my, or pretty much [00:27:00] everybody on my podcast that's listening right now are new entrepreneurs.

What advice would you give a new entrepreneur? That's just getting started? That it's normal to face difficulties, to face walls and things you're not sure how to get past, and I think reaching out to other entrepreneurs and getting some guidance or just venting is so important. Don't give up. Those are my three favorite words.

I gotta tell you, don't give up. It's going to be rough. There's going to be times where it's going to feel terrible, where, where you're like, why am I even doing this at this point? But don't give up. That's just part of the process. Sometimes I get happy when I feel like that because, okay, I'm moving forward because this is part of the process.

So in a weird kind of roundabout way, it's a positive thing, even though it feels negative at the time. Yeah. You're, you're about to reach a new level. And keep digging, [00:28:00] just keep digging. Cause you never know that next shovel of dirt can break right into the gold vein, right? Yes. Very cool. I like that. All right.

 So what I'd like to do with all my guests is get a six month goal for your current business. So where do you see you and your company in the next six months? Let's see, having built some more courses Getting those out to more people. Our main goal is to help businesses grow in a way that they can eventually gain a profit.

So getting that out. That it is possible and we want to help people with that. And we've got, a lot of free stuff we want to get that out there. Go, don't give away too much stuff for free. I mean, put the goods, put the good stuff up for free, but we want to drive people to, cause it's, this is going to [00:29:00] sound really weird.

I don't even know if this is part of the podcast, but whatever people have a perception of how good a quality something is is by how much you. Yeah, so I mean, it's nice to give away stuff for free to get your name out there, but same stuff, the higher it's the perception of the guests. Sorry, turned into coaching.

It's a perception of the perception of the person that you're trying to sell to. If this is a high quality product, of course, it's going to be a high price. It's going to high quality product and kind of have that, that feeling, that kind of feeling when you're looking into pricing your product. It's nice to give away stuff for free.

But at the same time, we still need to make a profit so we continue doing what we're doing and we can't do it. We can't always do it for free. That's very true. That is a big, that's a tough thing to face too. Like we're talking about things to overcome pricing your offer. Yeah, that can be, that can be a little rough, but you'll navigate [00:30:00] through it.

I got, I got faith in you. I will. It's just, it's uncharted waters, I guess for us. So working on it. That's a way to do it. All right, Ray, this is the time. This is your time to shine. This is the time I want you to advertise yourself. How do we get ahold of all your, your free stuff and all that, all the good stuff.

Okay. Ready, set, go. Okay. On my blog slash podcast, which is on sub stack, there's tons of free stuff on there. I do have a paid subscriber section where I am putting a lot of my webinars and things like that, but that's at dr. Brianna willie.

substack. com. I'll send that link too. And yeah, again, there's tons of free stuff and actually I'll, I offer free things and then I move them to the paid section. So as soon as I send it out, try to look at it if you want it for free. All right, [00:31:00] Brie, thank you for being on the undiscovered entrepreneur, getting across the start line.

I really appreciate you taking your time today. And thank you so much for having me on the show. Absolutely. And we're going to definitely listen to your podcast. I'm going to get off right now and put it on my list of podcasts. Okay. Oh, thank you. All right, everybody. Make sure you stay tuned for the wrap up.

Okay. Thank you everybody. Have a good evening. Bye bye. 

All right, ladies and gentlemen, that was Brianne. What a great conversation. I love her energy. I love how she talks and I love that she has her own podcast. So that's amazing too. , a couple of things actually that stick out that I kind of want to talk about, and that's embracing your fears and pushing beyond your comfort zone.

Whether you're an introvert facing networking challenges or an entrepreneur confronting the unknown, Remember growth lies just outside that comfort zone to always take that first step and watch your business soar. Getting out of the comfort zone. It's going to be the [00:32:00] only way there's going to be movement happening in what you are trying to accomplish.

So make sure that we're getting across the start line. And if you need help getting across the start line, reach out to people that you know, that are willing to help that know a little bit more that you do

to be able to accomplish what you're trying to do. And the other thing too, is, you know, turning your struggles into strengths. And your pitfalls into purpose, we all learn from these different types of struggles and pitfalls that we come across as really depends on what you do with those pitfalls, with those struggles that you have, whether you continue on forward or backward,

, transforming her experiences with burnout into valuable insights for others. You can leverage those challenges and fuel your success and make lasting impact and your field. We all can learn something from this. So make sure that when you're going through your entrepreneur adventure,

we [00:33:00] are learning from those pitfalls. We are learning from those struggles. because we can only get better from there on out. All right, school believers. Thank you so much for another fantastic episode. And we'll see you on the next episode of Undiscovered Entrepreneur getting across the start line. Thank you everybody.

Bye bye.