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 The Game of 10: Silence Your Ego & Unlock Your True Potential | Steve Barton | Undiscovered Entrepreneur 

Episode Summary:
What if the only thing standing between you and the business you want is the story your ego keeps telling you? In this episode of Undiscovered Entrepreneur: Get Across the Start Line, Skoob sits down with Steve Barton — life coach, entrepreneur, and creator of the patented Game of 10 framework — for one of the most profound conversations in the show's history. 

Steve grew a $200,000 flower business to $2 million, pivoted to personal development coaching, and at 70 years old is building something entirely new. His message is clear: your skill level doesn't define your worth. You were born a 10. And six simple phrases can prove it. 

What You'll Learn: 

• Why fear, self-doubt, guilt, and shame are the four pillars keeping entrepreneurs stuck
• What the Game of 10 is — and how it was developed and registered with the US Patent Office
• The six phrases that silence your ego and put you in present-moment awareness
• What "enough" really means — and why it's the universal quantity most people never recognize
• The difference between guilt and shame (and why it matters for entrepreneurs)
• Why your ego will always win if you fight it — and what to do instead
• The glass ceiling entrepreneurs don't know they have — and why "what ceiling?" is the right answer
• Steve's six-month goal: a three-coach mastermind with an MMA Hall of Famer and a wealth consciousness author

Timestamps:
 

• [00:00:00] – Introduction & Welcome
• [00:01:30] – Meet Steve Barton: From Flower Business to Life Coach
• [00:02:00] – Growing a $200K Business to $2M and Starting Over at 70
• [00:03:30] – Selling Emotions: The Surprising Similarity Between Flowers and Coaching
• [00:05:00] – The Game of 10: Fear, Self-Doubt, Guilt & Shame Explained
• [00:07:30] – Operating from Fear vs. Love: A Course in Miracles & the Truth About Motivation
• [00:08:30] – Staying in Your Lane: The Highway Analogy for Entrepreneurs
• [00:10:00] – The Glass Ceiling You Can't See — and How to Break Through It
• [00:11:00] – We Are Born 10: How Disappointment and Trauma Create Our Ceiling
• [00:13:00] – Identity, Ego, and Imposter Syndrome: The Gap Between Image and Reality
• [00:16:30] – There Is No Ceiling: Why Limiting Beliefs Are the Only Real Barrier
• [00:19:30] – What Stops Most Entrepreneurs: Stuck at Their Imaginary Ceiling
• [00:23:30] – The Six Phrases of the Game of 10 (Say Them Out Loud)
• [00:26:30] – "Enough" Is the Universal Quantity: Why Now Is Always Enough
• [00:29:00] – The Universe Says Yes to Everything You Believe
• [00:34:00] – Steve's Best Advice for New Entrepreneurs
• [00:38:30] – Six-Month Goal: The Tenth Round Mastermind
• [00:41:30] – How to Find Steve & Connect

The Six Phrases of the Game of 10:
 

1. I am 10
2. I'm doing the best I can with the awareness that I have
3. I'm always right with the awareness that I have
4. I am enough
5. I do enough
6. I have enough

Connect with Steve Barton:
🌐 Website & Free Book Download: stevebartoncoaching.com
💼 LinkedIn: Steve Barton | The Tenth Round
📚 Book: Co-written with his son during COVID — download free at his website

Subscribe & Leave a Review:
If Steve's Game of 10 hit you somewhere deep today, please subscribe, leave a review, and share this episode with someone who needs to hear that they are enough. Every share puts this in front of the entrepreneur who's been waiting for permission to start.

🎙️ Undiscovered Entrepreneur: Get Across the Start Line — new episodes dropping regularly. Your future is waiting.
 

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