Stop Building the Website, Start Getting Clients What Actually Matters in the First Year of Your Business

Nikki Birch

SPEAKER_00 0:55

You don't need a website and a logo to start. It's the thing I hear so often. Oh, I'm gonna start a business and I need a website and a logo. You absolutely don't. In fact, I suggest not doing it. I won't build your website because I know that you're gonna be you're gonna change. It's gonna change. You're gonna work with clients and you're gonna find out that, oh actually I don't really like doing this, I like doing this. Or oh actually I thought I wanted to work with these type people, but actually I like these types. And if you built the website, you're gonna have to tear it down and start it over. Make a PDF in Canvas, say what you do, put your prices on it, and have a link to it on your LinkedIn bio or whatever. And then have ways for people to contact you. It doesn't have to be a fancy form. It can be your email, it could be your phone number, it could be a link to your Calendly or somewhere where people can book a call with you. But I think the most important thing is to get out there and get clients.

SPEAKER_01 1:48

Salutations,

Introduction

SPEAKER_01 1:49

Scuba Leavers, and we are here again with another amazing entrepreneur. Today we're here with Nikki. Hi, Nikki, how are you? Hey, I'm great. How are you? Fantastic. Thank you for taking the time out of your day to be on the Undiscovered Entrepreneur, get across the start line. I super appreciate you.

SPEAKER_00 2:05

Of course. Yeah, thanks for having me.

SPEAKER_01 2:07

All right. So before we begin here, I kind of have a semi-serious question to ask you. Okay, you ready?

SPEAKER_00 2:13

I'm ready.

SPEAKER_01 2:14

Okay, here we go. Are you a school believer? Yes. Nick is a school believer. Thank you, Nikki. Thanks for being a school believer. That's awesome. Okay. I love that so much.

unknown 2:28

All right.

SPEAKER_01 2:28

So what we're gonna do here right at the very beginning, I want to get an idea of who we are, who you are, not just your name, what your entrepreneur adventure is, and how you actually got across the start line in your entrepreneur adventure.

SPEAKER_00 2:42

Yeah.

SPEAKER_01 2:42

So do you want to know my backstory or yeah, like I I I read something about you were doing forestry and then kind of go from there because I want to hear that story. Because it's okay. What you're doing now and what you're doing from before is completely different.

SPEAKER_00 2:56

It's really like polar opposites.

SPEAKER_01 2:58

It really is.

SPEAKER_00 3:00

So yeah, so I worked for the park service. I would in the summers work in national parks and oftentimes didn't even have cell service. So, you know, it was just roughing it out there. We would bring DVDs to watch because we couldn't stream anything

Nikki's Story: Park Ranger to Web Developer

SPEAKER_00 3:14

or anything like that. Uh and it was great. However, it didn't really pay the bills because you're a park ranger. We would joke that we got paid in sunrises and smiles. And at some point, it got to a point where I said, okay, this is not sustainable. And one of the things that's really important to me is moving around and traveling. And I thought, okay, what career can I have or what skill can I learn that's gonna allow me to move or work from anywhere? And this was before COVID. So at the time, one of the only things was coding. I tried it, I liked it, and I said, okay, let's try this. Spent a couple winters learning it because I couldn't in the summers because I didn't have service, I didn't have Wi-Fi. And finally I said, okay, it was actually December 31st, 2019. So right before the new decade, I said, okay, this is it. I'm leaving the parks. I'm gonna do this new career. And then we all know what happened in 2020. And it was bittersweet because what ended up happening was a lot of people were putting their websites online or their stores online, their e-commerce. They were creating e-commerce stores online to get more people to buy. And so there were a lot of freelance opportunities then to help people build Shopify stores. And that's how I started building websites. And as time went on, I said, I'm gonna see if I can get some clients myself. I think I can do this. It turns out it was a lot harder than I thought it would be, as it is, but here I am. I'm three and a half years in now of starting my own business, and I actually don't even code that much anymore because what I found is that's not what people need. They need to get more clients from their websites and they need to fix small things here and there or just have someone take it over. So that's the majority of what I do now is more messaging and just website maintenance opposed to coding.

Career Transitions & Imposter Syndrome

SPEAKER_01 5:08

That's amazing to me. Going from being paid in sunshine and smiles, and now we're getting paid and being having sunshine and smiles while you're working. That's what we wanted the whole time anyway. That's right.

SPEAKER_00 5:19

When I'm not stuck in front of the computer all day, yes.

SPEAKER_01 5:22

Yes, exactly, exactly. So now we're building websites and we're helping people maintain their e-commerce and things like that. And the one thing that that really strikes me a little bit is I actually have a similar storyline. First of all, though, I don't like forestry, I don't like bugs, so you know I'm a city guy, what can I say?

SPEAKER_00 5:40

Valid.

SPEAKER_01 5:41

Yeah. So but if you didn't go through the coding and learning coding, you wouldn't have ended up where you are now. If you really think about now, for me, I wanted to be a karaoke DJ and a music DJ. That was one of my dreams I had for a really long time because I love to sing and I love helping people have a great time and that kind of thing. But that failed, and I ended up a podcaster. So that's it's a similar idea where you started coding realizing coding wasn't working. So let's try websites, and now here you are helping people with their e-commerce and websites and things like that. So that's amazing. I love that so much.

SPEAKER_00 6:17

Yeah, yeah, thanks. Yeah, it's similar, just like figuring out oh, what can I do with these skills I've learned or these things I've realized I liked, but it's not what I've been doing. So it's cool that you have a similar story.

SPEAKER_01 6:32

Yeah. So what actually turned what's the actual story between going from coding to websites? Is this just something like I'm sure it wasn't like a oh, I'm gonna try this one day, and that's what it happened. What was the actual catalyst that started that?

SPEAKER_00 6:46

I was when I was learning coding, there were so many different languages and different things you could learn and different types of projects you could work on. And I think it was just like the apps building apps was very complicated. And the there was like there's one language for Android apps, I think, and one for iOS. And I was like, that's gonna be frustrating. I don't want to have to learn two languages, and they're not used anywhere else, they're only used in app building. I could be wrong, this could be different now, but I was like, okay, what else is there? Oh, websites, okay. And I didn't really think of anything else beyond that. Now I think about it, I'm like, oh, appliances have electronics in them. I could have done something like that, but that's just not what I thought of. And I think that's from having an untraditional background. Like I didn't go to school for it. I learned everything online on YouTube and stuff like that. And then that was the first place I found where people needed me was websites. And I was at first it was hard, and I was like, I hate this, and then I got to the point where I loved it. So now I do all things websites. But yeah, like I said, less coding these days.

SPEAKER_01 7:56

Yeah. It's funny how a lot of us, especially when we're first getting started, we think we have to have our certificate in something, or we have to have this strange piece of paper that has some weird guy's signature on it and say, Hey, I passed the test and I can do this now. We can go now, we can go to YouTube university, right? We can find a mentor like you and me found Pat Flynn. We can find different ways to still without spending a bunch of money on classes and things like that, because gosh knows, that's terrible. To come out and owe fifty thousand dollars, but you have a piece of paper. To people can trust you now, knowing that you can do this once you've built yourself up a little bit and and have a couple of websites or whatever it is built up underneath you could point to say, Hey, I did these, check these out, and that kind of thing too.

SPEAKER_00 8:46

Totally, totally. Yeah. It's it's nice to find mentors.

SPEAKER_01 8:50

Yeah, yeah, it really is. It really is.

SPEAKER_00 8:54

But yeah, I think for a long time I was like, what certificates do I need? What am I supposed to get? And I was looking at these like coding boot camps and stuff, and they were quite quite pricey, at least with my Park Ranger savings account. And looking back, I'm glad I never went with one because I didn't end up doing it, but also I I didn't need the piece of paper or the digital award that says, I completed this thing.

SPEAKER_01 9:20

Exactly. Yeah. So let that be the thing that stops you from getting across the start line in your entrepreneur adventure. Don't let the I don't have a certificate, so I'm not worthy of doing what I love to do kind of thing. Because that go leads into imposter syndrome, which is I don't, I'm not worthy, I'm not, can't do this because I don't have the certificate. I didn't go through the classes or anything like that. Who am I to do these kind of things? If you're doing something that you love and then you go through the processes of learning it of even on your own, even if it takes a little bit longer than it would be for a class, at least you're learning it and you're learning it your way. So you know you could absorb the information better because it's not in a textbook. Lord knows if I read a textbook, I fall asleep, but you're learning it your way. So you're gonna retain everything a lot more. Then the more experience you get putting those things together, it's just gonna work out a lot better for you.

SPEAKER_00 10:10

Yeah, and I would say imposter syndrome is so valid and so real. I've I still get it. And like I said, I'm almost four years into business and I still look at things sometimes and I'm like, why do I think I can do that? So it is real, but I think the most learning I've gotten is from talking to people who wanted to be my clients and figuring out what they needed and then saying, okay, I gotta figure this out. They want to pay me. And it's I think that is at some point you got to do it. You gotta get that first client, and you're gonna learn so much.

SPEAKER_01 10:43

Yeah, because you're

Learning by Doing & Getting First Client

SPEAKER_01 10:44

learning on the fly. Personally, I love being thrown to the dogs. That's how I learn best just being just can't do that. Can you do this? Sure, I could do that. Okay, now how do I do this?

SPEAKER_00 10:52

Let's just say, and it can be scary. I was so scared when I first started, and but I just did it. You have so many resources at hand. You can figure it out.

SPEAKER_01 11:04

We got everything from YouTube. If you really want to get into it, we can ask AI, your favorite AI questions, which you could get a general answer about that'll point you in a direction. You could talk to people that are in the industry that you're looking to be in. You know, you could, if you want to be a podcaster, talk to other podcasters. If you want to be e-commerce, talk to other people that are in e-commerce. These people are not going to be your competition. These people want to see you succeed. That's one of the biggest things I had to get over was the fact that these people that I talked to, all these different types of businesses. I grew up in a time where it was very controversial to share information with other businesses, right? But and so that's kind of the mindset I had when I go into meeting rooms and things like that. But once I actually started talking to these people to realize, hey, they're humans, just like me. And then I realized we could actually have conversations, meaningful conversations that aren't anything about what's your biggest secret in your business or anything like that. But how did you accomplish this? They're gonna be more than willing to help you do what you need to do to accomplish your goals.

SPEAKER_00 12:03

Yeah, 100%. And if they're not, then they're not someone worth talking to.

SPEAKER_01 12:09

Yeah, they're not in your circle, they're not gonna be in your circle. They're not gonna be the people that you want to be around, they're just gonna be just the negative people that that you don't want to have to deal with. You don't have to talk to people that are gonna be negative around you, be people that are positive, that actually want to help you. Don't depend on mom and don't depend on family to tell you that it's a good product, just so you know.

SPEAKER_00 12:30

Don't do that.

SPEAKER_01 12:32

I can't count how many times I ask my mom, how does this podcast sound? Oh, it's nice, sweetheart. And I know in the back of my hand I go, no, it's not.

SPEAKER_00 12:39

Also, I think our family and friends that aren't doing it can be a big source of skepticism and not understanding them. I have friends don't understand anything I do or any of this digital entrepreneur world or anything, and they're always like, What are you doing? What are you talking about? If your friend or parent or whatever is saying, no, I'm not sure. Don't go find someone who's done it and ask them. But on that note, I will say, one of when I first decided I wanted to start working for myself, I found someone on LinkedIn. I can't remember how I found him. I think he just posted and I commented. And he was a web designer, and he posted about all like all these websites he'd built and how he has his own business. And I must have DM'd him or commented and said that I'm new and this was inspiring or something. And he offered to get on a call with me, and he spent an hour on the phone with me and said, Ask me anything, ask me whatever you want. And it was, I was so grateful and I was like shocked that he was willing to do that, but he was just so happy to share his knowledge, and I'm I guarantee there are people out there who want to share their knowledge with you and help you succeed. And since then, I've talked to a couple people who are just starting out, and I love it. I'm happy to get to ask them what they want to do and give them some tips and advice on how to get your first client, how to get started. So, yeah, talk to people.

SPEAKER_01 14:08

Yeah, absolutely. Or be talked to. There's always somebody that's 10% behind you that you could teach. And when you teach them something and you see their eyes go really big and smoke starting to come out of their ears and do whatever it is, you get that nice warm, fuzzy feeling in your chest knowing that you just turn somebody on to something that's going to be amazing for them later on, either right now or even later on in life. That's what I live for. When I talk to clients, when I do my coachings, I wait to see those people's light face light up like that. And that's more than any kind of money that I can have is to see that happen.

SPEAKER_00 14:42

I love that.

SPEAKER_01 14:43

Yeah.

SPEAKER_00 14:43

That's awesome. Yeah.

SPEAKER_01 14:46

And it's amazing to be able to get an hour of anybody's time that's in the business in the sim similar business or what you want to get into. And there are people that are going to be willing to do that for you because they love helping others. And that goes right back into the whole thing where other people want to help you in your business. Don't just shy away from them. People are very much willing.

SPEAKER_00 15:06

Oh yeah. Oh, yeah. And what I've learned is that a lot of entrepreneurs are they are doing it because they want to help people. So it just goes hand in hand. People want to help people.

SPEAKER_01 15:19

That's really what makes entrepreneurs actual entrepreneurs. It's not about the money. It's not about trying them to try and clam some kind of odd ball, weird a ladder or anything like that. They want to assist their customers in getting to their goals, but they want to assist other people to accomplish what they've accomplished. And I think that's what makes entrepreneurs a lot more special than most other business people, as it were.

SPEAKER_00 15:45

Yeah. Totally, totally, totally agree with that.

SPEAKER_01 15:49

All right.

What Stops New Entrepreneurs

SPEAKER_01 15:50

That's awesome. So I'm sure you've talked to a few you said you talked to a few new entrepreneurs and things like things like that. What do you think stops most new entrepreneurs from getting across a start line in their entrepreneur adventure?

SPEAKER_00 16:01

I think a lot of them are worried about not having the income that they're used to or a regular paycheck. And they're worried about, oh, how can I what if I don't make money for a while? And also they get started and they realize that they're not really making that much in the beginning because they're just starting. People don't know about them, they're figuring their systems out, they probably aren't charging as much. And what I'd say to that is I don't know, maybe there's ways that you can figure out how to make it work, whether that be you have a part-time job or you have a regular job while you're starting, while you're trying to get started and doing it on the side until you feel comfortable enough that you can quit the job so that you could just full-time start. But I think that's what I've seen a lot of people worry about is yeah, like they don't realize how much time and effort and work it takes to get started and how you don't really get paid that much in the beginning. But it's I think it's a long-term game. I think it's like a lifestyle thing. If you want to be if you want to be rich in time and in your happiness and you're being your own boss, it's a long game, it's not a it's not a get rich quick thing.

SPEAKER_01 17:22

If it's a get rich, if it's a get I can say this, I really can say this.

SPEAKER_00 17:27

I believe you.

SPEAKER_01 17:28

If I can if it's a get rich quick thing, then it's probably not gonna last very long. Even if you do get the money, you haven't really learned anything in the process, and you'll lose that money just as fast as you got it, because now you don't know how to handle it properly. You don't know how to do investing, you don't know how to do hiring, you don't know how to do anything, you just know you got the money now. And what's that what's that really gonna prove that you have money? There's so much more to it than just that. That's why we don't want personally for me. I don't want it to be a quick thing. I want it to be an adventure. That's why I say again our entrepreneur adventure. Because that's what that's how I want it to be an adventure. I want it to go on forever because I always want to be learning, I always want it to be going forever. I a lot of people, and I hear this all the time, say it's an entrepreneur journey. But a journey for me means there's an ending at the end of it, right? The end of the journey. So for an end adventure, it's always going. So it's I love that. Yeah, so it's an entrepreneur. I'm I'm taking entrepreneur journey and I'm turning it into entrepreneur adventure. That's my goal. So I love it.

SPEAKER_00 18:29

That's awesome.

SPEAKER_01 18:31

But yeah, it's gonna take time. Yeah, we have to worry about income. We have to worry about supporting our families, and if that's gonna be the case, be smart about how you start. You don't have to jump in and just stop making money so you could start this. There's ways to do it. Do it slowly, do it with a part-time dude. Do it like me. I'm doing I have two full-time jobs while I'm doing this to support my family. But I still do this because I love this, because I know later on in life, and as I go along in my entrepreneurial adventure, there's gonna be a time where I can get rid of those two jobs and do this full-time. I know it's coming. It's coming. It's how it's here. It's like right here. I just want to be positive about it.

SPEAKER_00 19:11

So yeah, and soon you're gonna look back and be like, man, remember when I had two full-time jobs because I was trying to make it and you made it.

SPEAKER_01 19:18

But that that all comes around to a fear, right? We're fear, we're afraid of the income thing. We're afraid of starting. And that's really it can be tough. It could be daunting to think about that fear. But we got to think about fear as a something that's pointing us in that direction. We have to go this way because we fear it. It's F-E-A-R, false evidence appearing real. It's not nothing, it's not gonna be a saber-toothed pot tiger that's gonna bite you in the butt. It's nothing physically that's gonna hurt you. So why not give it a try? Do one just one thing to get across the start line, see how it feels, see what it looks like. At least you know you tried. I don't want to go to my deathbed and think, I wish I would have started a podcast.

SPEAKER_00 20:00

That's just like Yeah, and that's one of the reasons I'm doing what I do is because I think about I don't want to be at the end of my life and think, oh man, I wish I had done that. Um I gotta do it.

SPEAKER_01 20:14

That's awesome. I love it.

The Pitfall You're Proud Of

SPEAKER_01 20:16

All right, so I have you this is just a strict curiosity. Have you been on podcasts before? Have you talked on podcasts before? A few, yeah. Okay, great. So you've been on a few podcasts, and I'm sure you've heard what's your biggest pitfall, what's the biggest problem you had, blah, blah, blah, blah, blah. So I like to look at it a little bit differently, and I like to say, what is the one pitfall that you've had that you're proud of? In other words, I'm glad I had this pitfall because on the other side of this pitfall was something great, something that was meant for me. Ever have anything like that happen to you, Nikki?

SPEAKER_00 20:48

Specifically while working in my business or whatever you feel is the right answer.

SPEAKER_01 20:53

There's no wrong answer in this question.

SPEAKER_00 20:55

Okay.

SPEAKER_01 20:55

So just whatever you think.

SPEAKER_00 20:56

I would say the whole trying to learn to code to get a tech job thing, and then that falling apart. I actually, before when I was freelancing, I was also applying for tech jobs. And if anyone out there has done that before, they know how terrible it is. I was working 40 hours a week for about two months just applying for jobs and doing interviews and learning stuff, learning different languages so that I could do the interview. And it was horrible and terrible, and I don't recommend it. Which and so for a while I was like, what am I gonna do? I just spent a couple of years learning how to code and learning the skill, and I can't get past like round three of the seven interviews, like companies I'm interviewing with. And and that's when I was like, Do I want to keep rely? Like, I know I have these skills. Sure, I have imposter syndrome, but do I want to keep relying on if someone is willing to take a chance on me and hire me? Or I don't I don't want to have to deal with this anymore. I'm gonna find work for myself. So I think for a while there that that was like it was so scary because it's one of those things where you put you put the the years into it and you want you don't want to throw that away, which is why I started doing website stuff. I could have done whatever for my business, but I was like, no, I learned these skills, I'm gonna use them. But I'm so grateful that I took a chance on myself, and I'm not at the point of my business where I'm super successful and I'm pretty stable and I'm still kind of living off savings here and there, but I'm making it work because this is what I'm gonna do. This is what I want to do. I don't want to have to rely on other people to be able to live again. So I think that's one of the biggest, yeah, one of the biggest ones I can think of.

SPEAKER_01 22:52

Yeah, having that freedom, that freedom we're always looking for. That freedom to be able to do what we want to do when we want to do and not have to ask anybody if I can go do it or not. That's one of the biggest things. Same thing happened to Pat, if you really think about it. He was an architect for the longest time, but all the learning that he he did in architecture, he pushed it all aside to start smart passive income. And now he is where he is now. And it's just been an amazing story. I see us doing the same thing too, where even though I have skills over here that I've learned and processed, went to school for, but now it's just not it's not in my zone of genius. It's not where I want to be. So let's try this over here. And sometimes this over here until we hit the one thing that we really love to do, and that is in our zone of genius, and then we just kind of go with it.

SPEAKER_00 23:44

Yeah, yeah. And if you look at it, like I said, I spent years learning how to code, and now I probably do write a line of code a few times a year. Most of it's done by AI these days, people don't need that skill anymore. Exactly.

Advice: Don't Start with a Website

SPEAKER_00 23:58

Yeah.

SPEAKER_01 23:58

That's awesome. So you said earlier you do talk to new entrepreneurs quite often, especially if you're helping them get started in e-commerce and things like that. But if you met a brand new entrepreneur just getting started, what one good solid piece of advice would you give them? What good first step would you have them take?

SPEAKER_00 24:15

Yeah. So e-commerce service-based, whatever you are, you don't need a website and a logo to start. It's the thing I hear so often. Ooh, I'm gonna start a business and I need a website and a logo. You absolutely don't. In fact, I suggest not doing it. I turn people away because I am I won't build you. If you're not at least a year into business, I won't build you a website because I know that you're gonna be, you're gonna change. It's gonna change. You're gonna work with clients and you're gonna find out that, oh, actually, I don't really like doing this, I like doing this. Or oh, actually, I thought I wanted to work with these type of people, but actually I like these types. And if you built the website, you're gonna have to tear it down and start it over because you switched what you do, or you've be gotten more specific. So I actually suggest that people start with like a Linkin bio, or one thing that Pat talks about a lot is stand store, just something that you can very easily put your contact info on if you have like a PDF that says what you do. Make a PDF in Canva, say what you do, put your prices on it, and have a link to it on your Linkin bio or whatever. And then have ways for people to contact you. It doesn't have to be a fancy form. It can be your email, it could be your phone number, it could be a link to your Calendly or somewhere where people can book a call with you. And that's what you should start with at the beginning. Just get it up and running and have a way where people can quickly see what you provide and how they can book a call with you. I think that is one of the things I would say to start with. And I think that I wonder if it's the imposter syndrome that comes in and the excitement is that people are like, oh, logo, website, this is so exciting. But I think the most important thing is to get out there and get clients.

SPEAKER_01 26:04

Because you're not going to get anywhere without a client, right? Somebody paying you the money that you could get out there. It doesn't matter how if you have a website, logo, or anything, if you're not getting making money, you're not, you don't have a business. Yeah. So you need to have the money to be able to get the website and maybe the logo and that kind of thing. So think about the getting the client first. My first was, gosh, what was it called? It was Linktree. Linktree was my first one. It was L-A-N-K-T-R dot E. And it was free. So I just put it all right there, and then what I would do is I'd I designed a QR code, and then just I I had people just scan it on their phones, and everything was right there on their phone. They'd take a screenshot of it or whatever they need to do to get that way. Later on, I got into Stan Store. I have a Stan Store and I'm sponsored by Stan Store. Okay.

SPEAKER_00 26:49

Oh yeah. There you go.

SPEAKER_01 26:50

Anyway, so and now I can not only can I I have the Lincoln bio thing, but now I could I could schedule my podcasts. I can I sell my coaching abilities there on Stan Store. There's so much you can do with it, and it doesn't cost me $1,500, $2,000, right? $20 a month. It's like nothing compared to what it was what it would be if I had to have somebody build me an actual website. Even the drag and drop websites, sometimes they're not going to have what you need or what you got, what you think you need to have to be able to make it efficient. But if you at least start with something to get you across the start line and start gaining clients for yourself, then that's what you need to do.

SPEAKER_00 27:32

100%. And the the thing you bring up about the drag and drop website builders too, I get a lot of people who started their business, picked one of the website builders, the drag and drops, built their first website, and then they came to me, they come to me because they're like, I want to do this thing, but the one I chose doesn't do it. So I want to move to this other one. Can I move my website? And the answer is most likely no, you have to start over, which is another reason I say don't start immediately because what if you what if you decide you wanted to sell stuff and you the drag and drop builder you chose doesn't have things? And with stand store and stuff, I feel like sometimes that's all you need. I even as a website person, I look at stand store and I'm like, it's pretty good. That's pretty great. I would recommend that.

SPEAKER_01 28:21

Awesome. I love that so much. So something to think about school believers out there, if you're just getting started, don't oversaturate yourself with I gotta have this, I gotta have that to get started. You really don't just get the simplest thing to people to get a hold of you and just get started and get across a starling.

SPEAKER_00 28:40

Yeah, yeah. One of the first things I did, I think I was recommended to you was to just think about everyone I know and think about who can I, it was so hard, but tell them, hey, I want I'm starting this business. This is what I'm looking for. And it was so scary, and it took me a week to format this email, send it out. But I didn't have it. I think I had a website at the time because I was like, if I'm building websites, I need to have a website. But other than that, I didn't really have anything. I didn't know what people needed, I didn't know my pricing. I was just gonna figure it out as I go. But yeah, reach out to people you know and tell them you're starting. And if you have a link tree or something like that, send that out.

Six-Month Goals & Accountability

SPEAKER_01 29:24

Absolutely, absolutely. All right, Nikki, I have a tradition I have with all my guests. In the next six months, where do you see yourself and your company? Do you have a goal for yourself in the next six months?

SPEAKER_00 29:36

Oh man. So I just joined the SPI community about three months ago. And one of the first things Liz told me to do was to collaborate and just get my name out there because I've I have a couple like mini courses, $17, and I have not sold any because I built them and I was too nervous to advertise them. And I was like, I don't want to put in all this effort to do it. So my goal is to start selling those and to build my email list so that people can start to learn about me. Yeah. I think my ultimate goal is to make passive income, which is part of why I'm an SPI. But yeah, so building my my following my email list and starting to sell those courses. Those are my course. That's my goal.

SPEAKER_01 30:27

So, how many people do you think you you could get on your email list, say in six months? Give me give me a number.

SPEAKER_00 30:34

So I think six months ago I had a hundred. Okay. And I just checked this morning and I have almost 400. And that's with I just started doing collaborations and that's with some ads. So my goal is my goal for the end of the year was a thousand, but I'm gonna say my goal for six months is to get to a thousand.

SPEAKER_01 30:55

Okay, that's perfect.

SPEAKER_00 30:56

I can do that. So that's a hundred a month. I can do that.

SPEAKER_01 30:58

Yeah, you can do that. How about how many courses do you think you want to sell?

SPEAKER_00 31:04

I gosh, I haven't thought about that.

SPEAKER_01 31:08

Uh-huh. Oh boy, Nikki, come on.

SPEAKER_00 31:10

I they're only $17. So I'm gonna say my goal is to sell a hundred.

SPEAKER_01 31:15

Okay, cool.

SPEAKER_00 31:16

I think that's a pretty, pretty low price.

SPEAKER_01 31:18

Yeah, that's all right. Okay, so what I'd like to do with you, Nikki, if it's okay, is I'd actually like to follow up with you in six months.

SPEAKER_00 31:24

Okay. Oh, you're keeping me into it.

SPEAKER_01 31:26

I am, I'm keeping you into this. We're gonna check back with you in six months and see if you've gotten a thousand people out on your email list and sold a hundred courses, okay?

SPEAKER_00 31:35

Okay.

SPEAKER_01 31:36

All right, because you're not just accountable to me now, you're accountable to all my school believers out there, so no pressure.

SPEAKER_00 31:41

That's true. Hold me accountable. Everyone, join my email list.

SPEAKER_01 31:44

And let's talk about Nikki and let's get on her email list. That's all that's gonna say.

Where to Find Nikki & Outro

SPEAKER_01 31:48

All right, Nikki, and speaking of, this is your time to shine. This is a time where I want you to tell me how we get a hold of you, how we get the how we get the courses and how we get on your email list and all that good stuff. Okay, ready, set, go.

SPEAKER_00 32:02

All right, you can find me almost anywhere at nixter.tech. So n-i-k-k-s-t-e-r dot tech. You can find me on YouTube there, on Instagram. That's my website. If you go to learn.nixter.tech, that's where you'll find my courses. You can also find links to it on my website. And if you go to my website, there's a couple of fun ways that you can sign up for my email list. I have a freebie that helps you figure out where you need to fix up your website because a lot of people just throw spaghetti at the wall and think, oh, let me change this color, let me change this font, whatever. No, I have a checklist, it's 25 questions, it's gonna tell you exactly what you need to fix up. And if you don't want to do that, I have a quiz on my website that will tell you how well you're doing with getting leads from your website.

SPEAKER_01 32:50

All right. That's awesome. Nikki, thank you so much for being on the Undiscovered Entrepreneur. This is an absolute blast. We actually met Nikki on the SPI community. It was so great to run into somebody that is getting along just fine. And I just had to have her on my podcast. So thank you so much, Nikki.

SPEAKER_00 33:06

Thanks for having me. This was great. I look forward to connecting in six months. All right. And sooner than that, but yeah.

SPEAKER_01 33:13

Yeah, when we get to official yeah, uh follow-up thing. Yeah, all right. All right, thank you so much.

SPEAKER_00 33:18

Awesome, thank you.

SPEAKER_01 33:19

Yeah, absolutely. Thank you so much. Okay, everybody, thank you. Bye-bye. This is an Undiscovered Legacy Production and prod member of Pod Nation Media Network.