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Nov. 10, 2026

Get Up Stronger: How a Rodeo Champion Turned a Traumatic Brain Injury Into a Coffee Business and Speaking Career

Get Up Stronger: How a Rodeo Champion Turned a Traumatic Brain Injury Into a Coffee Business and Speaking Career
Get Up Stronger: How a Rodeo Champion Turned a Traumatic Brain Injury Into a Coffee Business and Speaking Career
Undiscovered Entrepreneur: Get Across The Start Line
Get Up Stronger: How a Rodeo Champion Turned a Traumatic Brain Injury Into a Coffee Business and Speaking Career

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Setback or Set Up for Success? Tim on Faith, Resilience and Stronger413 Coffee | Undiscovered Entrepreneur

On June 6, 2010, Tim was practicing steer roping in his family’s arena when his horse went down. There was no violent crash and no broken bone, but he suffered a traumatic brain injury. After two weeks in ICU and four months in rehab, he came home determined to get stronger every day.

In this episode of Undiscovered Entrepreneur: Get Across the Start Line, Tim joins Skoob to share how he built a coffee business, started speaking at rodeo churches, and learned to see his injury as a “set up for success.”

What You’ll Learn:

  • How Tim went from national high school reserve champion to TBI survivor to entrepreneur
  • Why he tried 20 to 25 roasters before finding the right coffee
  • Why fear of failure stops most new entrepreneurs
  • What Edison’s thousand “failures” teach about persistence
  • Why “setback or set up for success” is a choice
  • Tim’s advice for new entrepreneurs: try one more time, one more thing
  • The gold miner story and why you shouldn’t quit one shovel short


Timestamps:

  • [00:00:00] – Welcome and Intro
  • [00:01:00] – The Accident and Recovery
  • [00:03:00] – Speaking Engagements and Faith
  • [00:03:30] – Starting a Coffee Business
  • [00:04:30] – Finding the Right Roaster
  • [00:05:00] – From Coffee Hater to Coffee Entrepreneur
  • [00:06:00] – Setback or Set Up for Success
  • [00:07:00] – What Stops Most Entrepreneurs: Fear
  • [00:08:00] – Edison and a Thousand Ways Not to Make a Light Bulb
  • [00:09:00] – National High School Reserve Champion
  • [00:11:00] – Biggest Accomplishment Is Still Coming
  • [00:12:00] – Advice for New Entrepreneurs
  • [00:13:00] – The Gold Miner Who Quit One Shovel Short
  • [00:15:00] – Six-Month Goal: Almost as Big as Starbucks
  • [00:16:00] – How to Find Tim


Connect with Tim:
🌐 stronger413.com
📧 tim@stronger413.com
📱 Facebook and Instagram

Subscribe and Review: If Tim’s story helped you rethink a setback, subscribe, leave a review, and share this episode with someone who needs to hear it.

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SPEAKER_00

Hey school believers. Just a quick heads up about this episode you're going to listen to here. Um the guest is named Tim Mallum. Uh Tim Mallum uh suffered a traumatic brain injury during a rodeo that he was participating in, which left him hard. It was hard, it's hard, kind of hard for him to speak. So if if something like that bothers you, then just go ahead and skip this episode this week. It's fine. He actually has a lot of great information. This guy has such a huge heart for the situation that he's in. So I really implore you to listen to Tim and kind of feel how he feels. I really love what he talks about and how he talks about, even though he's in the situation he is. Thank you for hanging in there with me, school believers.

SPEAKER_01

I think there's my thing to still must reap up. It is the fear of something not working. And that if we could have so much that they don't try. But I am firm believers that it doesn't have much um time to get knocked down. See how it can get my stronger than you were before.

SPEAKER_00

Salutations, Scooby Leavers, and we are here again with another amazing entrepreneur. Today we're here with Tim. Hi, Tim. How are you? I'm excellent. Alright. Tim, thank you for taking the time out of your day to be on the Undiscovered Entrepreneur. Get across the start line. Super appreciate you and your time.

SPEAKER_01

Pleasure is all mine.

SPEAKER_00

Awesome. All right. So before we get any further here, I have a kind of semi-serious question to ask you, okay?

SPEAKER_01

Okay.

SPEAKER_00

All right, here we go. Are you a school believer?

SPEAKER_01

Right down, Reggie.

SPEAKER_00

All right, Tim, I think I think we're going to count that as a yes for the school believer thing. Yay! All right. All right, Tim. So do me a favor here, and just right up front, what I'd like to do here is just get an idea of who you are, what your entrepreneur adventure is, and how you got across the start line in your entrepreneur. How did it all start?

SPEAKER_01

Well, on June 6, 2010, I was practicing steer robot and my family and uh and the first steel rope the same trip and went left and he takes my horse and feet of my name. And we went down. There was a violent record crossing thing like that. But I suffered a TBI traumatic brain injury without the right back, a broken bone or even a bruise on me. I spent two weeks in ITU in Cheyenne, Wyoming. And then I got transferred to Kirgriham Hospital in England, Colorado. And then the rest of the time when he's home getting better and getting stronger every day. I had the opportunity to speak and memorized churches and the speaking engagements. But third doll. The one thing that's remained constant is God is good.

SPEAKER_00

So what are we doing now for your how did you get into business? I mean, we gotta we so you're doing speaking engagements, that's cool. I love that. Uh what else are you doing besides that? Are you doing other things?

SPEAKER_01

My main business is a coffee business, and it just kinda happens. I wanted an avenue to share the love of Jesus Christ, and so I made it change the love of Jesus Christ with everyone I can. One cup of coffee at a time, and I went to probably 20 to 25 different rosters until I finally found the one that I have now, and it is really good coffee. I say this term was quality and functions prices. Yeah.

SPEAKER_00

Yeah, that's awesome. I'm a uh I think we're we're talking offline before we got started here. I'm a huge coffee drinker. I drink coffee all day, every day. So I could definitely appreciate a good cup of coffee.

SPEAKER_01

And say it's all natural.

SPEAKER_00

Yeah. So what what got you into coffee? I mean, what was the what was the things like what the what's the thing that's just made you say, hey, I want to do coffee?

SPEAKER_01

That's kind of a funny story. Cause before my accident, I had the coffee. But then I just started drinking it one day and just stuck. And but then I was just on the mission to find the best coffee I could find. And the cheapest price. Which I finally did. I think my coffee is the best in the nation, but I'm kind of biased.

SPEAKER_00

We gotta love your product. That's the first most important thing. Yes. I love that I love the fact that no I mean, you're in a very interesting situation, more different than most people that I've met uh in my five years of podcasting. Um but you didn't let that stop you. You didn't let it stop you from accomplishing a goal and and putting some things together for yourself to to put out your name and put out what what's out there.

SPEAKER_01

Everything that happens is Allah can either be a setback or set up for success. That's who my injury was was a setup for success. Yeah.

SPEAKER_00

I I love that that you didn't let your injury get you down. That you you you know, despite everything that happened to you, you you still built up the courage. Most people in your situation wouldn't wouldn't even think about starting a business, let alone being a speaker or on podcasts. So I commend you for that. That's amazing.

SPEAKER_01

Thank you, sir.

SPEAKER_00

So in your opinion, in your opinion, when when you're doing things, what do you think stops most people from getting started in a business?

SPEAKER_01

I think there's much thing to stop some people is the fear of something not working. And that fear grips them so much that they don't try. But I am firmly believing that it doesn't matter how many times you get knocked down. The only thing it matters is get them stronger than you were before.

SPEAKER_00

I b I I agree with that. I mean, a lot of us will get knocked down for all kinds of reasons, but a lot of times it's it's more of a learning process, and we have to learn from whatever it is that knocked us down and make us and make ourselves stronger than the how we started.

SPEAKER_01

And listen tried and failed, making a life all the thousand times before he got the one that would make it all worthwhile. And when asked about it, he said I did not fail a thousand times. I just found a thousand ways to not make a line bulb. So it doesn't matter how many times you fail, it could be the very next time.

SPEAKER_00

That's right. It took you uh 25 different makes of coffee to find the one that worked for you, right?

SPEAKER_01

Exactly.

SPEAKER_00

Yeah, yeah, and uh the Edison story is one of my favorites because it's one of the things that drive me forward too, because I've I doing my podcasts and doing what I do, I've failed lots of times. If you looked at one of my first episodes compared to what I'm doing now, it's like a complete night and day. So yeah, I I agree with you 100% on that. That's awesome.

SPEAKER_01

Yeah. Yeah.

SPEAKER_00

Alright. So um what's one of your biggest accomplishments you've had so far? I mean, you've gotten the coffee thing down, which is awesome. I love that as an accomplishment. Um, what's one of the biggest accomplishments you've had up to this point?

SPEAKER_01

Before my accident, I was a national high school champion cap rubber. Yeah.

SPEAKER_00

Tell me more about that. I want to know more about that.

SPEAKER_01

I was number two in the nation, and uh barely lost the championship. I came in with another chance of making top three in the nation, and I tied my cabinet one good run. And then everybody behind me faltered a little bit. And I'll just sudden I was number two in the nation. And dad prepared me to college and gave me a college rodeo scholarship, and allowed me to attend college. I was in the fall of 09 and then my accident of tin and the rest's history.

SPEAKER_00

That's awesome. I love that. That's a great story. Have you had any accomplishments after the yeah, have you had any big accomplishments after the accident uh so besides the coffee thing?

SPEAKER_01

My that's big accomplishment is coming. Yeah, it could be tomorrow.

SPEAKER_00

It could be the next hour, who knows, right?

SPEAKER_01

Yes. Check back in five minutes.

SPEAKER_00

That's great. Yeah, we all we never know when the biggest accomplishment accomplishment's going to happen, but we have to be ready for it. We have to, you know, know that it's coming, otherwise, we won't be ready for it.

SPEAKER_01

Yeah. Yeah. That is so true.

SPEAKER_00

All right. So uh Tim, if you came across a brand new entrepreneur that's just getting started, and and that you know you meet them for the first time and whatever, what what good solid piece of advice would you give them? What first step would you have them take?

SPEAKER_01

So one thing I would say to Tim is never give up on God because He has never will never give up on you. And keep trying, try one more time. Try one more thing, whatever. Just keep your head down, keep moving forward.

SPEAKER_00

Definitely, definitely. You want to keep trying because you don't give up, because the very next thing you do might be the one thing that breaks breaks through. Kind of like I I remember a story, I've told this a couple times on my podcast where it's like a gold miner, and he keeps shoveling and shoveling and shoveling and not break not breaking to the gold. So he sells everything to to his his partner, and his partner shovels one time, and the gold was right there the whole time.

SPEAKER_01

Yeah. And then to the end of a way.

SPEAKER_00

Yep, he just gave it all the way to the to the to his partner. All he had to do is shovel one more shovel, and he would have found it himself, but he gave up.

SPEAKER_01

Yeah. That is something he cannot say about me. Is that I gave up.

SPEAKER_00

That's for sure. That's for sure. And you and I I love that you're still doing talks and you're still doing things that most people, even in my situation as compared to yours, probably wouldn't even do, but you could just keep going anyway, just to see what works.

SPEAKER_01

Yeah. So I got a question for you.

SPEAKER_00

Oh, you got a question for me. I love this. Okay, yes.

SPEAKER_01

Do you own a mystery machine?

SPEAKER_00

Did I own a mystery machine? Um the the funny thing is about that, no, I do not own a mystery machine, but I wish I did. Right up right up the street from my house is a car museum, and the car museum actually has a mystery machine. So I don't own one, but I I could I could walk to one if I wanted to. Love it. That's fantastic.

SPEAKER_01

That's great.

SPEAKER_00

All right, so Tim, what I'd like to know here is in the next six months, do you have a goal for yourself in the next six months? What do you what do you see yourself doing in your company in the next six months?

SPEAKER_01

Do you know how big Starbucks is?

SPEAKER_00

Definitely know how big Starbucks is.

SPEAKER_01

I want to be just a little bit smaller than that.

SPEAKER_00

Being Starbucks right now would probably be a little too much, right? So we don't be just a smidge underneath that.

SPEAKER_01

Exactly.

SPEAKER_00

Yeah. So what I'd like to do, Tim, if it's okay with you, is I'd actually like to get a hold of you again in six months to see what you've learned over the last six months, see your new experiences that you've had, and see if we we're just a shade under Starbucks. Is that is that okay, Tim?

SPEAKER_01

That sounds good.

SPEAKER_00

We're all uh we're gonna keep we're all gonna keep you accountable to make sure, okay?

SPEAKER_01

Yeah. Okay.

SPEAKER_00

All right. So Tim, this is their time to shine. This is a time where I want you to advertise yourself. How do we get a hold of you? How do we get a hold of that amazing coffee and all that good stuff? Okay, ready, set, go.

SPEAKER_01

The best way is go to my website.com. Or you can find me on Facebook or Instagram. My email is team at stronger41.com. But please contact me. I would love to talk to you. I would love to share with you the god of miracles. And the God they made this all happen. I would love to share with you, with you. So please contact me.

SPEAKER_00

Alright, Tim, that's awesome. Thank you so much for being on the Undiscovered Entrepreneur. Get across the start line. Great conversation, some good stuff from my new Scooby Leavers out there. Thank you so, so much.

SPEAKER_01

Thank you. The pleasure all man.

SPEAKER_00

All right. All right, school believers. Make sure you stay tuned for the wrap-up. Okay, everybody. Thank you. Bye-bye.

SPEAKER_01

Bye.

SPEAKER_00

All right, school believers. That was Tim. I know at the end of most of my programs lately, I've been doing kind of a little bit of a motivational talk and trying to pump you up a little bit to get on with your entrepreneur adventure. But I wanted to take this opportunity to thank Tim for actually being on the podcast. And I don't know, just mo really motivated me to know that somebody in the situation that he's in really didn't let it get him down. He took the best of the situation and did something he knew he could do. He was able to make a coffee company. And I that really inspires me more than you would really think. Uh I love the fact that he's still moving on with his entrepreneurial venture despite the uh complications, despite the situation that most people would think as a negative, uh, where he turns it around and makes it a part of who he is and how he represents himself. He's still super intelligent. He still knows how to do things. I really hope for the best for Tim and he continues as his entrepreneur venture. I'm looking forward to seeing him in the next six months to see where he's taken this coffee company. With that being said, I want to announce a drawing that I've put together for my school believers out there. One of you lucky school believers will have me as a coach for three months to sit down and be able to talk to you about your entrepreneurial adventure, how we can get you across the start line, and how we can get over your hurdles of stop. Only one person will win this. To be able to enter into this drawing, you must go to tuepcast.net slash drawing. Your name and email address will be entered into the drawing. You can only enter once. I will be drawing the winner on my birthday, which is February 8th. I figured that'd be a great birthday present to myself to see who wins this contest. Now, mind you, this is a $2,100 gift that I'm giving you as a winner of the drawing. So remember to go to tuepodcast.net slash drawing for an opportunity for me to be your coach for three months. Once again, it's a $2,100 gift to you, the one school leaver that wins. All right, everybody, thank you so much, and I will see you in two weeks. Thank you, everybody. Bye-bye. And there you have it, future entrepreneurs. We've taken a final step on the journey across the star line. Remember, every great business begins with a single idea and the courage to pursue it. And you've already shown that courage just by being here today. That's to wrap up this episode of the Undiscovered Entrepreneur Get Across the Start Line. I want you to reflect on the path we have to recognize the four hurdles to stop. It's the fact that the fact is to affect it to fill your fear. Identifying which one affects you the most is the key to unlocking your momentum. But here's the real secret hurts are not the way. They are the way. You're building the exact rate you need for your journey ahead. Until our next episode, keep pushing, keep dreaming, and keep jumping over those hurdles. Remember, your future is waiting. I can, I am, I will, and I'm doing it today. This is an undiscovered legacy production and prod member of Pod Nation Media Network.