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Get Up Stronger: How a Rodeo Champion Turned a Traumatic Brain Injury Into a Coffee Business

Setback or Set Up for Success? Tim on Traumatic Brain Injury, Faith & Building Stronger413 Coffee | Undiscovered Entrepreneur

A rodeo champion’s horse went down in a steer-roping practice, and Tim’s life changed. There was no broken bone and no bruise, but he had a traumatic brain injury. Two weeks in ICU and four months of rehab later, he came home and kept going.

Today Tim runs a coffee business, speaks at rodeo churches, and says his injury was a set up for success. In this conversation with Skoob, he shares what stops most people from starting, why Edison’s thousand “failures” matter, and the one thing he tells every new entrepreneur: keep your head down and keep moving forward.

If you’re afraid of failing, recovering from a setback, or wondering whether to try one more time, this episode is for you.

🗓️ TIMESTAMPS
00:00 – Welcome and Intro
01:00 – The Day of the Accident: Steer Roping and a Traumatic Brain Injury
02:00 – ICU, Craig Rehab Hospital and Recovery at Home
03:00 – Speaking at Rodeo Churches
03:30 – Starting a Coffee Business to Share His Faith
04:30 – Trying 20 to 25 Roasters to Find the Right One
05:00 – From Hating Coffee to Building a Coffee Brand
06:00 – Every Setback Can Be a Set Up for Success
07:00 – What Stops Most People From Starting: Fear
08:00 – Edison’s Thousand Ways to Not Make a Light Bulb
09:00 – National High School Reserve Champion and a College Rodeo Scholarship
11:00 – “Check Back in Five Minutes”: The Next Big Accomplishment
12:00 – One Piece of Advice for New Entrepreneurs
13:00 – The Gold Miner Story: Don’t Quit One Shovel Short
15:00 – Six-Month Goal: Just a Little Smaller Than Starbucks
16:00 – How to Find Tim and Stronger413

🧠 WHAT YOU’LL LEARN
Tim’s answer to what stops entrepreneurs is simple: fear of something not working grips people so hard they never try. His response is that it doesn’t matter how many times you get knocked down, only that you get up stronger.

He backs it up with his own story. He tried 20 to 25 roasters before landing on the coffee he sells now, and he shares Edison’s lesson that a thousand failed attempts were just a thousand ways not to make a light bulb. Skoob adds the gold miner who sold his claim one shovel short.

📌 CONNECT WITH TIM
🌐 stronger413.com
📧 tim@stronger413.com
📱 Facebook and Instagram

🎙️ ABOUT THE SHOW
Hosted by Skoob, Undiscovered Entrepreneur: Get Across the Start Line is for entrepreneurs who haven’t crossed the start line yet and those still finding their footing.

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💬 Comment: What setback are you ready to turn into a set up?
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